LOVETT'S NURSERY, LITTLE SILVER, N. J. 



7 



Lovett's Novelties and Specialties 

 in Strawberries 



Every year we experiment with many standard as well as new varieties regardless of who introduced 

 them. This not only enables us to judge the standards of our own strains, but when we do discover some 

 new and really worth while variety, we generally add it to our collection. As newcomers supersede old 

 varieties, the old standards are dropped. In the following four pages we present progress up to the minute 

 in Strawberries. 



LOVETTS ALL SEASON 



A Rare Find Among Everbearing Strawberries 



As specialists in Strawberries, we are of necessity 

 extremely critical. If, therefore, we do speak about 

 a newcomer to the ranks of worth-while varieties 

 with enthusiasm, you may feel sure that it is a truly 

 remarkable variety. We are more enthusiastic than 

 ever about Lovett s All Season, which, after another 

 3^ear s test, has come through with flying colors. 

 Not only is Lovett s All Season the largest fruited of 

 any ever-bearing variety that we have ever grown 

 (see illustration of natural size fruit below), but it is 

 also the most prolific in number of berries produced, 

 besides having an enduring bearing power beyond 

 comparison with that of any other kind. 



Back of it all, is a constitution at which even we, 

 accustomed to extraordinary things among Straw- 

 berries, cannot help but marvel. Lovett s All 

 Season makes a sturdy, stocky, upright plant with 

 many leathery leaves that seem to endure heat 

 better than any other variety we know. As a result, 

 this variety will bear right through the hottest and 



dryest spells, when other varieties 'go on a strike. 

 In our fields, it stands out as do few varieties, com- 

 paring favorably with Edmimd Wilson and Bushel 

 Basket. We find just one fault with this variety, if 

 it can be called a faulty — it is inclined to bear con- 

 tinually immense crops of fruit, and that causes the 

 parent plants to become weakened late in the 

 summer. This is no cause for* worry, however, since 

 long before the bearing power of the parent plant 

 starts to decUne, the young plants are already pro- 

 ducing large quantities of fruit. 



The hardiness, too. and length of bearing quality 

 are tremendous. Light frosts do not affect Lovett s 

 All Season, which has borne fruit here in the east up 

 to middle of November, when hard frosts stop all 

 vegetation in the garden. We firmly beheve that, 

 in due time, Lovett's "All Season " will win for 

 itself the title of the "perfect berry for the home 

 garden. " For prices and additional facts see next 

 page. 



Kenneth Holmes, Pittsburgh, Pa., says the 

 folio wdng; 



"About my Strawberries, a review of your records 

 would show that I purchased last fall 72 plants from 

 you. I planted these in rows and kept the runners in 

 the rows by transplanting them after they rooted. 

 These 72 plants, therefore, finished their first year in 

 seven rows, solidly matted to a length of eighteen 

 feet to the row, and I will start next year with 

 probably 300 selected plants, as I kept only runners 



I do not hesitate to say that the "AH Season" j 

 have thrown them all out. — Thos. D. Hyatt, Jama 



from good fruiting plants and only strong runners. 



"While I was increasing my bed, it was fruiting all 

 the time. I had a fair crop in Jime, a big crop in 

 ]vly, a fair crop in August, and my best crop in 

 September. I will have Strawberries in plenty all 

 season from June till November unless we have a 

 real heavy freeze before that date. We had a large 

 Strawberry shortcake for seven people on November 

 12th this year, after which I covered the plants for 

 a well-earned rest." 



i the real everbearing. I have tried all the rest and 

 t, N. Y. 



