4 



LOVETT'S NURSERY, LITTLE SILVER, N. J. 



COME TO SPECIALISTS IN PLANT 

 PRODUCTION 



This is truly an age of specialists and no 

 other line of human endeavor makes it either 

 as worth while or desirable to specialize as does 

 the field of horticulture. At best a man can 

 learn to do but few things well during an ordi- 

 nary lifetime and when the founder of this busi- 

 ness back in 1877 became the pioneer in grow- 

 ing Potgrown Strawberry plants, he started spe- 

 cializing in a field but little explored up to that 

 time. 



Results, however, continue gratifying. The 

 character of the plant product sent out by this 

 nursery has won for it many staunch friends. 



There is as great a difference in the quality 

 of Potgrown Strawberry plants as there is in 



any other merchandise. Is it not logical to 

 assume that the house that has practiced the 

 production of certain type of plants the longest 

 should also be mo.e skillful in the carrying out 

 of the work? Here at Little Silver we grow 

 each year in the neighborhood of half a million 

 potgrown plants and rare, indeed, are the in- 

 stances whe.e these plants do not measure up 

 to the highest expectations and produce the 

 greatest degree of satisfaction. Not only have 

 we learned how to grow them well, but we also 

 know how to pack them in such a way as to 

 reach their destination in perfect shape. We 

 have shipped to the Pacific Coast to the thor- 

 ough satisfaction of the man who had faith 

 enough to order them from us. 



THE TYPE OF PLANTS SENT TO 

 LOVETT CUSTOMERS 



Heavily Rooted, Stocky Plants, 

 That Are Bound to 

 Grow for You! 



The illustration alongside represents the 

 stock of specimen plants such as are 

 shipped out by the hundreds of thousands 

 each season. Such plants as these can be set 

 into the garden at any time without the slight- 

 est check to the growth. This prompt taking 

 hold enables potgrown plants to produce larger 

 crops of finer berries the first season after plant- 

 ing than can be expected to be gathered from or- 

 dinary "layer" plants. The best time to plant pot- 

 grown strawberry plants is in the latter part of July 

 ;ind through August and September; though good re- 

 sults are often obtained from plantings made much 

 later in the year. They may be safely planted m the 

 hottest and driest weather without serious check to 

 growth, and they may be planted where early potatoes, 

 peas or other early crops have been harvested. True, 

 the first cost is somewhat greater than when layer 

 plants are employed, but the advantages of potgrown 

 plants are still greater. For summer and fall setting, 

 potgrown plants are indispensable if a crop of berries 

 is desired the following June. 



HOW TO GROW BUMPER CROPS 



All varieties of Strawberries give the greatest 

 yield and the largest berries when grown in rich 

 soil; hence no pains should be spared in pre- 

 paring the bed carefully before planting, by dig- 

 ging or plowing deeply and turning under a lib- 

 eral application of well-rotted manure. Pulverize 

 the surface soil thoroughly with harrow or rake 

 and if a top dressing of ground bone is applied, 

 it will be found a great benelit at fruiting time. 

 Select a location where the soil is moist and 

 deep if possible — moist and yet where water 

 does not remain near or upon the surface of the 

 ground. In such a soil, well enriched, straw- 

 berries delight and give marvelous results. They 

 will, however, succeed upon almost any soil if 

 well manured. Strawberries do not succeed 

 when planted in shaded locations. 



Just previous to planting dip the roots with 



the adhering earth of each plant, one by one, in 

 a bucket of water. To place a handful of straw, 

 grass, etc. (or berry basket) over each plant for 

 a few days, until the plants get "started," is a 

 good thing to do. Old stained baskets are as 

 good as any for the purpose. It is best to re- 

 move the covering after three or four days and 

 do not permit it to remaii, in any event, for 

 more than a week. For hill culture in the family 

 garden, set plants in rows two feet apart, and 

 the plants twelve inches apart in the row; or. if 

 to be worked by horse and cultivator, have the 

 rows three feet and the Diants one foot apart 

 in the row. In either case, cut off the runners 

 as they appear. If to be grown in matted rows, 

 plant in rows three and one-half or four feet 

 apart and the plants a foot apart in the row, 

 permitting the runners to grow at will. 



