trie's, the bulk of the foreign shipments 

 going to England, France, Germany, 

 Australia and Japan, while some went to 

 New Zealand, China, Spain, Kussia, and 

 in fact to almost every European and a 

 nuni!)Gr of Asiatic countries. But right 

 hei-e at home, where the character of the 

 stock and his reputation for square deal- 

 ing is better known than anywhere else, 

 the continual growth of the business is 

 no less gratifying than it is surprising. 

 The number of Monmouth county pur- 

 chasers of nursery stock has shown an 



increase every year since the business 

 was first started, and last year orders for 

 nursery stock were received from 337 

 residents of the county, the amount of 

 their purchases ranging from one dollar 

 to over one thousand dollars. These do 

 not include the transient purchases made 

 at the nursery in person by Monmouth 

 county people. 



The nursery has proved profitable to 

 Mr. Lovett and to those associated with 

 him, and it has also proved advantageous 



to the community. In the busy season 

 nearly two hundred men are employed, 

 and upwards of thirty are continually in 

 service. The money paid out in wages 

 to these employees is spent among the 

 business men of Red Bank and Little Sil- 

 ver, and must in the course of a year form 

 a considerable increase to the volume of 

 trade. 



Mr. Lovett has always been a very lib- 

 eral advertiser, and is one of the largest 

 advertisers in his line of business in 

 the country. His expenses for advertis- 

 ing in a single year 

 have reached to more 

 than thirteen thous- 

 and dollars, and to the 

 large amount of ad- 

 vertising done by him, 

 and to the quality 

 of his stock and the 

 care taken in filling 

 orders, he attributes 

 the big success his 

 nursery has achieved. 

 He expects that his 

 sales this year will 

 exceed those of any 

 previous season, and 

 it is partly on account 

 of the increasing de- 

 maud for novelties 

 in fruits and shrubs 

 that so many new va- 

 rieties are described 

 in the present sea- 

 son's catalogue. Mr. 

 Lovett rightly says 

 that the owner of an 

 ordinary village lot 

 will find profit in his 

 catalogue, and that there is rarely a ma) 

 who gets out of his grounds the ful 

 amount of pleasure and profit of whici 

 they are capable. There is scarcely a spo 

 of ground, no matter how shady or sandy, 

 where some variety of fruit, or some har- 

 dy ornamental plant, will not fiourish, and 

 the "Guide" is especially serviceable in 

 showing how to make these waste places 

 of value, which it does by giving the con- 

 ditions under which the various plants 

 and trees will prove most thrifty. 



