THE LOVETT COMPANY, LITTLE SILVER, N. J. 



5 



THREE BRIGHT STARS, 



Shown on Colored Plate. 



The three brightest stars in the Galaxy of Strawberries are unquestionably Eleanor, the best early^ Anna 

 Kennedy ^nidseason) the most beautiful, and Michigan, by far the best late variety yet produced. 



These three varieties might appropriately be termed Faith, Hope and Charity. Tnose who have faith 

 enough in Eleanor to plant it will receive a rich reward. In these times of depression everybody, and especially 

 all fruit growers, are waiting and looking with hope for the dawn of a better day or something that will yield 

 them adequate returns for their labor— in fact, many like Pandora, have nothing left but hope. In the Michi- 

 gan is a realization of these hopes— fo there is no other strawberry, which will give such profit to the market 

 grower. Amateurs have for time out of mind been hoping for a (jood strawberry that would prolong the season. 

 In the Michigan is a realization of their hopes. The Kennedy, like Charity is so beautiful and sweet it brings 

 joy to everybody. 



Not only in these three strawberries have we the finest varieties of " The Best Fruit God Ever Made," but 

 they constitute in themselves a f uU assortment— covering the season from the earliest to the latest and expanding 

 it some two weeks or more. We can know nothiu'^ so well in any other way as by experience, and by experience 

 we have learned how difRcult it is just now to si)are money to purchase even what is very much desired and 

 what we are confident it would prove very profitable to obtain. With this in mind we have placed all three of 

 these grand novelties at rates in keeping with the times— at half, or less than half the prices at which new straw- 



berries of merit are usually offered. 



X' ANNA KENNEDY (P). 



The Most Beautiful Strawberry ever Produced. 



In 1884 and 1885 our J. T. Lovett produced from 



crosses made by 

 him between the 

 finest varieties 

 then in cultiva- 

 tion and from se- 

 lected specimens 

 of fruit, three 

 thousand seedling 

 strawberries. As 

 they came into 

 L bearing, many of 

 them proved to 

 be exceedingly 

 large, luscious 

 and handsome, 

 and were given 

 names — number- 

 ing several hun- 

 dred distinct sorts. With the exception of about a 

 half dozen, all have now been discarded by reason 

 of some defect — in many instances but very slight 

 defects — in fruit or plant. Of the few retained 

 the Anna Kennedy has ever been one of the most valu- 

 able of all these seedlings. Our records show it to be a 

 cross between Jersey Queen and an unknown seedling. 

 It first attracted attention by the great beauty of plant 

 — the foliage being large with almost round leaflets 

 which glisten in the sunlight after the manner of the 

 true Laurel. It is also extremely sturdy and vigorous. 

 But the fruit is what is truly wonderful. The' almost 

 globular berries are as smooth and regvdar as though 

 moulded, of the most intensely brilliant flame-color 

 imaginable and so glossy that the light plays upon them 

 and is reflected as with jewels. During the ten years 

 we have fruited this variety we have yet to find a 

 cockscombed or ill-formed berry. In addition to its 

 marvelous beauty it is extremely rich, sweet and 

 sprightly, medium to large in size and firm. The 

 plant is the perfection of vigorous and luxuriant 

 growth, enduring and prolific. Ripens in midseason. 



In Iowa Beauty we have an exceedingly handsome 

 strawberry, but it cannot be compared with our New 

 Jersey beauty, Anna Kennedy. Doz., $1.00; 100, 15.00; 

 $35.00. Pot grown plants, doz., $1.25; 100, $6.00. 



1000, 



MICHIGAN. 



The Latest of all Strawberries. 



When introducing the Gandy strawberry in 1888 we 

 thought perfec- 

 tion had wellnigh 

 been reached in 

 the way of a late 

 strawberry. The 

 Gandy has prov- 

 ed a mai'ked ad- 

 vance in this di- 

 rection and much , 

 superior to all 

 that preceded it, ' 

 But strawberry 

 people — both am- 

 ateur and profes- 

 sional — have call- 

 ed for a variety 

 ripening still lat- 

 er, and one that 

 was more prolific and of higher quality; possessing all 

 the desirable properties of the Gandy, For such a va- 

 riety v/e have been diligently seeking but of the hun- 

 dreds of kinds tested none seemed to meet the demand, 

 until we secured the Michigan. This variety was sent 

 us from VanBuren County, Michigan, in the spring of 

 1891, since which time we have had it under trial. It 

 is with the keenest sense of pleasure we are able to an- 

 nounce it has proved to be by far superior to all late 

 sorts as yet before the public. It is not only a hand- 

 some beriy and firm, equalling in size the Gandy, of 

 high quality but ripens ten days to two weeks later 

 than that superb strawberry — in fact, when Gandy is at 

 its best, the Michigan begins to show color upon its first 

 ripening berries. In form it is bluntly conic, excep- 

 tionally uniform in size and shape and of bright crim- 

 son color with distinct yellow seeds. The plant is a 

 strong, healthy grower and very prolific. Lateness 

 in ripening is now an important factor in the profits of 

 strawberry growing, and when with this is combined 

 large size, immense productiveness and fine quality a 

 high point of value is reached. We have purchased of 

 the originator the entire stock with right to introduce 

 and offered it last fall for the first: Doz., $1.00; 100, 

 $5.00; 1000, $35.00. Pot grown plants, doz., $1.35; 100, 

 $6.00. 



