﻿NEVADA 
  

  

  NEW 
  MEXICO 
  

  

  IDAHO 
  

  

  COLORADO 
  

  

  OREGON 
  

  

  MONTANA 
  

  

  UTAH 
  

  

  WYOMING 
  

  

  WASHINGTON 
  

  

  ARIZONA 
  

  

  ALASKA 
  

  

  CALIFORNIA 
  

  

  37% 
  

  

  127o 
  

  

  10% 
  

  

  8% 
  

   7% 
  

  

  5% 
  

  

  4% 
  

  

  30% 
  

   29% 
  

  

  25% 
  

  

  20% 
  

  

  PROPORTION 
  

   OF 
  TOTAL 
  SKIER 
  

   EXPENDITURES 
  

   BY 
  NON 
  RESIDENTS 
  

  

  2% 
  

  

  Willingness 
  of 
  westerners 
  to 
  travel 
  is 
  another 
  characteristic 
  revealed 
  by 
  this 
  

   study. 
  Nearly 
  70 
  percent 
  of 
  the 
  skiers 
  reported 
  visiting 
  two 
  or 
  more 
  areas 
  in 
  1965; 
  

   45 
  percent 
  visited 
  three 
  or 
  more 
  areas. 
  Ski 
  area 
  operators 
  in 
  five 
  of 
  the 
  12 
  Western 
  

   States 
  derived 
  at 
  least 
  20 
  percent 
  of 
  their 
  total 
  business 
  from 
  nonresidents 
  in 
  1965. 
  

   In 
  Nevada 
  and 
  New 
  Mexico, 
  the 
  proportion 
  of 
  total 
  income 
  derived 
  from 
  nonresidents 
  

   is 
  much 
  greater 
  . 
  

  

  A 
  large 
  portion 
  of 
  the 
  out 
  -of 
  -State 
  skiers 
  are 
  from 
  the 
  Midwest 
  and 
  East 
  on 
  

   vacation 
  in 
  the 
  West. 
  Their 
  expenditures 
  have 
  made 
  a 
  significant 
  addition 
  to 
  the 
  

   western 
  tourist 
  industry. 
  Although 
  they 
  accounted 
  for 
  only 
  6 
  percent 
  of 
  the 
  western 
  

   skiing, 
  their 
  total 
  expenditure 
  amounted 
  to 
  $12 
  million. 
  

  

  There 
  is 
  every 
  reason 
  to 
  expect 
  continued 
  growth 
  for 
  the 
  western 
  ski 
  industry 
  

   in 
  the 
  near 
  future. 
  Statistics 
  describing 
  the 
  change 
  in 
  the 
  western 
  ski 
  industry 
  during 
  

   the 
  last 
  decade 
  give 
  considerable 
  basis 
  for 
  optimism 
  that 
  the 
  opportunity 
  for 
  develop- 
  

   ment 
  is 
  a 
  long 
  way 
  from 
  being 
  fully 
  exploited. 
  The 
  following 
  section 
  describes 
  some 
  

   of 
  the 
  important 
  problems 
  associated 
  with 
  the 
  opportunity 
  for 
  future 
  expansion. 
  

  

  10 
  

  

  