﻿The 
  income 
  level 
  of 
  the 
  skiers 
  is 
  higher 
  

   than 
  that 
  of 
  the 
  population 
  as 
  a 
  whole 
  . 
  The 
  median 
  

   family 
  income 
  of 
  skiers 
  contacted 
  during 
  the 
  

   1964-65 
  season 
  was 
  nearly 
  $2,000 
  higher 
  than 
  

   that 
  for 
  the 
  12 
  Western 
  States 
  as 
  a 
  region. 
  Inas- 
  

   much 
  as 
  skiers 
  generally 
  have 
  higher 
  incomes, 
  

   they 
  probably 
  have 
  more 
  discretionary 
  money 
  to 
  

   spend 
  on 
  recreation 
  such 
  as 
  skiing. 
  However, 
  

   skiers 
  do 
  not 
  come 
  exclusively 
  from 
  the 
  high 
  

   income 
  brackets 
  --in 
  fact, 
  7 
  percent 
  have 
  incomes 
  

   of 
  less 
  than 
  $4, 
  000 
  a 
  year 
  . 
  

  

  In 
  total, 
  skiers 
  spent 
  $88.4 
  million 
  in 
  1964. 
  

   In 
  addition, 
  they 
  spent 
  $26.7 
  million 
  for 
  equipment 
  

   and 
  clothing 
  in 
  their 
  hometowns. 
  In 
  short, 
  skiing 
  

   is 
  big 
  business, 
  benefiting 
  hometown 
  merchants 
  

   as 
  well 
  as 
  skiing 
  communities 
  . 
  However, 
  the 
  

   magnitude 
  of 
  skier 
  spending 
  varies 
  widely 
  among 
  

   Western 
  States. 
  California 
  and 
  Colorado 
  --with 
  

   the 
  largest 
  number 
  of 
  skier 
  visits 
  - 
  -naturally 
  

   experienced 
  the 
  biggest 
  volume 
  of 
  spending. 
  

  

  SKIER 
  INCOME 
  IS 
  

   RELATIVELY 
  HIGH 
  

  

  $9,500 
  

  

  m 
  

  

  $7,600 
  

  

  MEDIAN 
  MEDIAN 
  

   SKIING 
  WESTERN 
  

   FAMILIES 
  FAMILIES 
  

  

  WHAT 
  DO 
  SKIERS 
  SPEND 
  

   IN 
  EACH 
  STATE 
  

  

  (IN 
  MILLIONS 
  OF 
  DOLLARS) 
  

  

  6.0 
  

  

  2.9 
  

  

  2.9 
  

  

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  7 
  

  

  