﻿HIGHLIGHTS 
  

  

  415,000 
  skiers 
  made 
  4.3 
  million 
  visits 
  to 
  western 
  

   ski 
  areas 
  in 
  the 
  1963-64 
  season 
  --an 
  average 
  of 
  

   10 
  . 
  27 
  days 
  of 
  skiing 
  per 
  skier 
  . 
  

  

  About 
  95 
  percent 
  of 
  the 
  skiers 
  were 
  residents 
  of 
  

   Western 
  States; 
  37 
  percent 
  lived 
  in 
  California 
  and 
  

   17 
  percent 
  in 
  Washington 
  . 
  

  

  Only 
  a 
  little 
  more 
  than 
  1 
  percent 
  of 
  the 
  total 
  West- 
  

   ern 
  States' 
  population 
  skied 
  in 
  the 
  1963-64 
  season. 
  

  

  A 
  large 
  proportion 
  were 
  novices; 
  nearly 
  one 
  -third 
  

   had 
  been 
  skiing 
  for 
  only 
  one 
  or 
  two 
  seasons, 
  20 
  

   percent 
  for 
  the 
  first 
  year. 
  

  

  Two 
  -thirds 
  of 
  skiers 
  were 
  30 
  or 
  younger. 
  

  

  Male 
  skiers 
  outnumbered 
  females 
  2 
  to 
  1, 
  but 
  among 
  

   skiers 
  aged 
  13-22, 
  proportions 
  were 
  about 
  equal. 
  

  

  Skiers 
  spent 
  $115 
  million 
  in 
  the 
  1963-64 
  season-- 
  

   $88.4 
  million 
  on 
  ski 
  trips 
  and 
  $26.7 
  million 
  on 
  

   equipment 
  and 
  clothing 
  at 
  home 
  . 
  

  

  Average 
  daily 
  expenditure 
  on 
  trips 
  was 
  $20.54 
  per 
  

   skier. 
  Daily 
  cost 
  varied 
  with 
  kind 
  of 
  trip 
  --$11 
  for 
  

   single 
  day, 
  $25 
  for 
  weekend, 
  and 
  $52 
  for 
  vacation 
  

   trips 
  . 
  

  

  Median 
  annual 
  family 
  income 
  of 
  skiers 
  was 
  $9,500-- 
  

   $2,000 
  higher 
  than 
  that 
  of 
  the 
  western 
  population 
  at 
  

   large 
  . 
  

  

  Of 
  the 
  197 
  ski 
  areas 
  operating 
  during 
  the 
  1963-64 
  

   season, 
  36 
  --or 
  18 
  percent 
  --had 
  62 
  percent 
  of 
  the 
  

   total 
  cable 
  lift 
  and 
  tow 
  capacity 
  and 
  handled 
  59 
  

   percent 
  of 
  the 
  visits 
  . 
  

  

  74 
  of 
  the 
  197 
  ski 
  areas 
  were 
  located 
  in 
  two 
  States 
  -- 
  

   California 
  and 
  Colorado, 
  but 
  had 
  nearly 
  one 
  -half 
  of 
  

   the 
  total 
  lift 
  and 
  tow 
  capacity. 
  

  

  Only 
  82 
  percent 
  of 
  total 
  cable 
  and 
  rope 
  capacity 
  was 
  

   used 
  on 
  weekends 
  and 
  holidays 
  when 
  70 
  percent 
  of 
  

   the 
  visits 
  were 
  made, 
  while 
  21 
  percent 
  of 
  this 
  

   capacity 
  was 
  being 
  used 
  on 
  weekdays. 
  

  

  