BROCCOLI 



{BRASSICA OLERACEA. VAR. BOTRYTIS CALABRESE) 



No. 10— GLORY OF CALABRIA 



A vegetable of enormous possibilities 



Days to maturity, 130-150. About once every decade this country seems to 

 adopt another of the Old World vegetables. It is within the memory of most of 

 us that the present Grapefruit was sold as a Shaddock. About ten years ago, 

 someone brought the White Antibes W'inter Melon to Colorado, propagated it 

 and gave it the name of Honey Dew. Similar popularity and acceptance seems 

 to be due this ancient Italian vegetable, the production of which has been limited 

 almost exclusively to the little Province of Calabria in Southern Italy. The fact 

 that within a five-year period the large markets are already accepting it on a 

 basis of several carloads a day, gives an indication of its popularity. It is a 

 dish that is now enjoyed not only by the Italians who have always known it, 

 but by Anglo Saxons to whom it is comparatively new. The enthusiasm for 

 it is remarkable; and, perhaps what is best of all, people are ready and willing 

 to pay a good price for it. Even on the produce markets it brings an average of 

 $2.00 per bushel hamper almost any time of the year. 



Because of its delicious table quality, and because it can be grown in almost 

 any part of the United States, we predict a very interesting future for it. In 

 order to make a first-hand study of this new vegetable, our Mr. F. C. Stokes 

 made a special trip to Italy this past Spring for the purpose. Because there are 

 a number of different species of Broccoli, the American trade has been very 

 seriously confused as to the true heading type. One stock, for instance, that has 

 had wide sale is nothing more nor less than a type of Seven -TopTurnip. This 

 species in Italy is known as Broccoli di Rapi. 



In order to be positively sure of what we are selling, all of our stock of Broccoli, 

 Glory of Calabria, has been given a bag-by-bag type test. Therefore, all of our 

 Broccoli as ofTered this year will be proven stock and can be planted with entire 

 confidence. 



This type of Broccoli is a member of the Brassica family and may be best 

 described as a green-headed Cauliflower. We would point out, however, that 

 Broccoli does not require the same care as Cauliflower. It should be started in 

 plant beds and transplanted to the field so that it will mature either during the 

 late Spring or the early F"all. It requires a definitely cool season for its proper 

 development. 



The true heading Broccoli, as originally grown near Cosenza in Calabria, 

 develops a head on the main stalk. After this is cut and marketed, smaller heads 

 will develop from the axis of the leaves. These are tied together in bunches of 

 two or three and also marketed. The normal cut is thereby doubled. Growers 

 should be on their guard against buying merely Green Sprouting Italian Broccoli 

 for you may or may not be getting the true Calabrese type. This is the only one 

 that brings the high prices on the market. Price, delivered: pkt., 25c; oz., 

 $1.25; Vi lb.. $5.00; 1/2 lb., $10.00; lb., $20.00; 5 lbs., @ $19.00 per lb.; 

 10 lbs., @ $18.00 per lb.; 50 lbs., @ $16.00 per lb. 



