'^^^^ MemberSy and avocado planters generally^ will only be consulting 

 ^K^y their own interests by mentioning and patronizing our advertisers ; 

 it identifies them^ pleases the advertiser ^ and helps the Association. 



The California Avocado Association 



JiNti ITS 



Bud Department 



The growth of our Association in importance, influence and membership is 

 very gratifying to the officers and directors. We have now more than three 

 hundred members, and these are from among the best citizens and successful 

 horticulturists of Southern California. The quality of our membership has often 

 been commented upon, and also their enthusiastic interest in the Association. 



The work of the Association is extending. A Budwood Selection Depart- 

 ment has been established. Questions of packing, shipping and marketing are 

 being discussed, and undoubtedly it will not be long until a department will be 

 formed to care for these important branches of the avocado business. 



BUD SELECTION: The co-operation of all members of the Association and 

 growers of avocado trees is requested, to assist in gathering data for the new 

 Budwood Selection Department. The formation of this department in connection 

 with the growing of avocado trees at this early stage of the development of the 

 new industry is a very important step. It is impossible to estimate its value to 

 present and future individual growers, and to the State of California. We ara 

 building up an industry of wonderful promise, whose benefits will be far reaching. 

 Let us each do our part, and all work together for the early fulfillment of this 

 promise. The first necessary work will be the location of trees of the best type 

 for propagation, and these trees can only be located by keeping records. This 

 work we hope to simplify to a point where it will not be a burden upon any 

 grower. The questionaires which were sent out in June were intended to pro- 

 vide data for a beginning of ths record work. We have not had as many returns 

 as we should like, and hope many more will still come in. If you have trees which 

 you consider of exceptional value, will you not notify the secretary? 



TO NURSERYMEN: The time is past for the growing of avocado trees from 

 buds of unknown value. Tree buyers now recognize the difference in value 

 between a tree grown from a selected bud and one grown from a bud of ques- 

 tionable origin. It is and will continue to be the purpose of this organization to 

 emphasize this difference, and to urge the intending planter to accept nothing 

 but the best. From this time on it will be a poor business venture for you to 

 grow trees excepting under these improved conditions. 



The Association is now devoting much time and expense to locating the 

 best trees of the different varieties from which buds can be secured for your 

 work. Excepting for a few instances, the price of these selected buds will be 

 $7.50 per hundred. In case of reasonably large orders, the buds will be delivered 

 to you. In very small orders, a special arrangement will need to be made. 

 Buds from a few "parent trees" may possibly have to be charged for at a slightly 

 higher rate. In any event, the quality and salability of your trees, grown from 

 these buds will be so largely enhanced that this slight increase in price for the buds 

 amounts to little or nothing. We earnestly request your co-operation in the estab- 

 lishment of a high grade and quality for all avocado trees hereafter grown. 



TO TREE BUYERS: The difference between planting a good tree and one of 

 doubtful quality is so great that we cannot estimate it. Even if you are planting 

 but one tree, you want the best. If you are planting half a dozen, there is still 

 greater need for care. If you are planting an orchard, the difference between 

 good and poor trees is the difference between profit and loss. Know that the* 

 tree you buy is a good one, grown from a selected bud. Ask your nurseryman, 

 and insist on knowing from what source he obtained his budwood. We shall 

 be glad to have you refer to us for a list of nurserymen using selected buds. 



Remember that the more members we have, the more work we can do. A 

 prize of ten avocado trees has been offered to the person who is credited with 

 securing the greatest number of new members during this year. Even if you 

 are not interested in winning the prize, get as many new members as you can. 



JtG^ES McHJ^LLY, Secretary, Jkltadena, California. 



