34 



ANNUAL REPORT 1920 AND 1921 



PRESIDENT'S ANNUAL ADDRESS 



WM. H. SALLMON, CHULA VISTA 



The business of the California Avocado Association since the last smnual 

 meeting has been conducted by the board of nine directors elected by the Asso- 

 ciation as follows: J. M. Elliott, Los Angeles, Dr. Lester Keller, Yorba 

 Linda, Wm. H. Sallmon, Chula Vista, term expiring in 1921 ; Dr. W. L. 

 Hardin, Los Angeles, A. F. Yaggy, Santa Barbara, Mrs. J. T. Stewart, Los 

 Angeles, term expiring in 1 922 ; Chas. D. Adams, Upland, S. W. Jamieson, 

 Burbank, R. M. Teague, San Dimas, term expiring in 1923. Shortly after 

 the annual meeting the board met and organized electing the following officers: 

 President, Wm. H. Sallmon, Vice-president, Dr. W. L. Hardin, Treasurer, 

 J. M. Elliott. In accordance with your instructions that a department be estab- 

 lished for the selection of budwood and the keeping of individual tree records and 

 that a person be employed for the work it was found desirable to combine these 

 duties with those of secretary and Miss R. Agnes McNally was selected, estab- 

 lishing her office at her home in Altadena. The secretary's duties, therefore, 

 have embraced the keeping of records, the issuance of publications, the increase 

 of membership, the care of finances and the budwood department. Two changes 

 occurred in the personnel of the board thru the resignations of Mr. Elliott and 

 Mrs. Stewart. Mr. Elliott, on account of ill-health, desired to be relieved from 

 his duties as director but offered to continue his office of treasurer and to help 

 to the extent of his ability in attending the meetings and giving the benefit of his 

 advice and experience, Mrs. Stewart, having sold her avocado ranch, resigned 

 to make way for someone with a more active interest. Mr. Wm. Hertrich of 

 San Gabriel was elected to fill Mr. Elliot's unexpired term and Mr. E. W. 

 Camp of Sierra Madre to fill that of Mrs. Stewart. The board has held six 

 meetings during the year, the attendance has been commendable and an unbroken 

 spirit of harmony among the members has pervaded the discussions. At the 

 beginning of the year the president, as in the year previous, presented an outline 

 of activities as follows : 



AVOCADO PROGRAM, 1920-1921 

 Some of the things aimed at: 



1. Increase membership to 400. 



2. Continue study of varieties. 



3. Advance Department of bud wood selection. 



4. Simplify and encourage keeping individual tree records. 



5. Complete the listing of avocado trees planted in California. 



6. List fruit supplies and market opportunities. 



7. Consider steps towards establishing marketing center. 



8. Recommend standard shipping carrier. 



9. Extend Educational Campaign. 



(1) Reprint "From Seedtime to Harvest," revised. 



(2) Print circular on recommended varieties. 



(3) Increase prepared and signed articles in the press. 



(4) Secure data on the avocado as a food. 



