CALIFORNIA AVOCADO ASSOCIATION 



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received some fruit from Florida the other day, packed in a box 

 with partitions in it of cardboard, the same as egg- cases, with ex- 

 celsior in the bottom of the box. This fruit weighed on an average 

 of from one to one and a half pounds and seemed to carry very well 

 that distance. A handsome package made out of a basket that 

 would hold about a dozen fruit, and not too expensive, in my esti- 

 mation would make a fine package to ship. 



Again, preparing this fruit to be served is another thing that 

 ought to be well advertised. It was my pleasure the other day to 

 take a merchant from Silver City, and a customer of ours, up to one 

 of our prominent clubs for lunch. As he had never had any avocado 

 salad, I asked to have a couple of orders brought in. He said he 

 had heard a good deal about them, but had never tasted any, and 

 after tasting it said he didn't see how anybody could possibly like 

 them. 



I asked the waiter to bring me the makings of a dressing pre- 

 pared in this manner : Taking a common tumbler and putting 

 about one-fifth full of olive oil, one-sixteenth of an inch of vinegar 

 on top of this, a large teaspoon of Worcester sauce, plenty of salt 

 and a good sprinkling of paprika, I took half of a good-sized pear 

 and poured this in on it, permeating it and mashing it up with a fork. 

 He tasted this, and said it was the finest thing he ever tasted in the 

 way of a salad. 



The fruit is often condemned without a fair trial as to its 

 merits. It certainly contains all of the parts to make it one of the 

 best fruits produced, and Avlien it gets down to a reasonable price 

 I have no doubt there will be a big demand for it, and I look for it 

 to be one of the coming industries of Southern California. 



Questioned, Mr. Rivers indicated that $2.50 to $3.00 per dozen 

 was a fair price for choice fruit ; that higher prices were difficult 

 to obtain. 



MARKETING 



John C. Bosche, Los Angeles, Formerly Importer of 

 Mexican Avocados 



Mr. President, Ladies and Gentlemen : In presuming to ad- 

 dress you on the subject of marketing from Mexico, I will premise 

 by stating that this has been quite impossible during the past eight- 



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