CAIJFORNIA AVOCADO ASSOCIATION 



9 



of budding, qualities of fruit, etc. This work will be broadened as 

 the industry develops. The University of California through Dr. 

 Coit, and Professors Condit and Jafifa has co-operated with this 

 association in every way possible and is now carrying on many 

 investigations that will be of great benefit. The University of 

 Southern California, of this city, through Prof. Stabler, head of 

 their chemical department, a man who has had much practical 

 experience in vegetable oils, is making a thorough test of the 

 avocado oil and its best method of production. 



We expect to distribute 10,000 of the folders giving recipes and 

 directions for selecting fruit. A large number will be sent out by 

 the fruit houses handling the avocado. 



An exhibition of fruit which we hope will be more extensive 

 than today's, and which will bring out the larger thick-skinned 

 type of fruit, will be held under the direction of this association in 

 the coming spring. We expect to make these meetings and exhi- 

 bitions semi-annual afifairs. 



The association will have compiled a complete report on today's 

 meeting, one copy of which will be mailed free of charge to each 

 member of this association. Additional copies will be mailed to 

 any one on application and payment of cost of printing and mailing, 

 estimated at 35 cents. 



We believe that all interested in the avocado should become 

 members of our organization, first, because the}^ will receive direct 

 benefits in the way of information, access to statistics, assistance 

 in either buying" or selling fruit or nursery stock, and whatever 

 other advice or assistance we can give. Second, because they are 

 receiving and will continue to receive, a great indirect benefit from 

 the educational work we are doing, wdiich is, in the eyes of the 

 public, lifting our business from the position of a fad to the rank 

 of a legitimate agricultural industry. We need the help of all of 

 you, not only because we need the membership fees, but fully as 

 much we want the strength of y )urselves as individuals in our 

 organization. We want to stand in reality and in the eyes of the 

 public as a strong organization, a unit for the sane advancement 

 of the most promising young agricultural industry started since the 

 introduction of the walnut, orange and lemon. 



