FIRST SEMI-ANNUAL MEETING OF THE CALIFORNIA 



AVOCADO ASSOCIATION HELD AT THE HOTEL 

 ALEXANDRIA, LOS ANGELES, 

 OCTOBER 23, 1915. 



At 10 a. m. Mr. Edwin G. Hart, President of the Association, 

 called the meeting- to order. He spoke of the disappointment felt 

 at the absence ,throngh illness, of Judge Charles Silent, who had 

 intended to address the meeting on the very important subject of 

 "Educating the Public." 



AVhile the time for discussion would be limited, he said an 

 opportunity would be afforded for questions following the various 

 addresses, and at the conclusion of the regular program there would 

 be a general discussion. He suggested that notes be made during 

 the addresses, of matters to be brought up in the general discussion. 



THE ASSOCIATION AND ITS PURPOSES 



Mr, Edwin G. Hart, San Marino, President California Avocado 



Association 



The chairman's address on " The Association and Its Pur- 

 poses," while not delivered until the end of the program, is 

 printed here in order that the objects of the org-anization be made 

 clear in their relation to subjects discussed by other speakers. 



The purpose of this organization can hardly be more succinctl}^ 

 stated than by quoting the second by-law of the Association : "The 

 purpose of the Association is the improvement of the culture, pro- 

 duction and marketing of the Ahuacate." 



The accomplishment of this purpose cannot be obtained by 

 individual effort, however intelligent and persevering. Many here 

 remember the first crude efforts at organization in the citrus 

 industry of California. The perfecting of the present organization 

 in that industry was long and painful. During this period there 

 was tremendous waste of individual effort. Land not adapted to 

 citrus culture was often planted to citrus fruit. Poor varieties 



