32 PROCEEDINGS OF TWENTY-SIXTH FRUIT-GROWERS' CONVENTION. 



DISTEIBUTION OF OALIFOENIA CANNED AND DEIED 



FEUITS. 



By ISIDOR JACOBS, of San Francisco, 

 Of the California Canneries Company. 



The proper distribution of California canned and dried fruits in the 

 various markets of the world depends very largely on demand, methods, 

 men, tariffs, quality, and transportation. All of these are the result of 

 concentration of thought and effort, and are dependent on the man or 

 men employed. Much, too, depends upon the opening up of new 

 markets and new customers for our products, keeping those markets we 

 already have, and increasing the trade wherever possible. 



The distribution of goods must be confided to men who can con- 

 centrate their thoughts on the proper disposal of goods for the best 

 interests of the manufacture in canned fruits, and the best interests of 

 the producer in the sale of dried fruits, including raisins. The avenue 

 chosen for the disposal of California canned and dried fruits should be 

 entirely free from speculation of any kind or nature. A commission 

 dealer interested in the articles he handles, or similar articles, excepting 

 so far as relates to his commission, can not do justice to his principal, no 

 matter how good his intentions might be. The men chosen to handle 

 this most important part of the work must be free from any entangle- 

 ments that will prevent their doing their very best for their principals. 



Manipulation in these lines, by parties who are expected to look after 

 the distribution of the products, is largely responsible for the conditions 

 existing, and until both canned fruits and dried fruits are handled in 

 the most direct way, the business will never be the success that it should 

 be, or on a firm and solid footing. In canned fruits, with ample capital, 

 any amount of these goods can be manufactured, and they should be 

 packed with the greatest possible care as to quality and grading; but 

 the most important thing is to dispose of them at a profit to the manu- 

 facturer, and in a way to accomplish the best results with a view toward 

 increasing the trade. This requires effort and concentrated thought, 

 and the failure to dispose of the goods promptly and on a profitable 

 basis causes the lack of success. 



Quality and grading aid materially in the disposal of these goods, 

 but unless the quality is maintained, the trade will drift away very 

 quickly. To make a complete success of the fruit-canning trade, the 

 goods should be disposed of by men who can devote their thoughts to 

 the disposal of the goods on the most direct basis, and, at the same time 

 maintain, undisturbed, amicable relations between the principals and 

 their customers. In order to succeed in this, good faith must be exer- 

 cised on both sides, and it is injudicious and injurious to the future of 



