Fruit Farming for Profit in California. 99 



MARKETING CALIFOENIAN FEUITS. 

 By ay. H. Mills. 



A'off. — This article was prepared for State Board of Trade. 



We beg to call your attention to a little article by 

 tlie best posted man in California, taken from 

 Cah'fornian Magazine, October, 1892. 



Among the many questions of vital interest wliich 

 affect tlie horticulturist, the farmer, and the prosperity 

 of California at large, none is more important than that 

 relating to the marketing and distribution of fruits. 



The orchard and vineyard products of California, to 

 reach consumers outside of our State, must travel an 

 average distance of about two thousand five hundreil 

 miles, and the best method of sending the fruit of Cali- 

 fornia in its green form, directly to the consumer, de- 

 serves careful consideration. The plan heretofore 

 adopted followed the ordinary methods of commerce ; 

 that is, the fruits have been shipped to the large com- 

 mercial centres for distribution. 



Every commonwealth must have what is known to 

 the political economist as a basis industry. Such an 

 industry has its permanency in physical or climatic 

 advantages. Pennsylvania may be used as an illustrfi- 

 tion. Coal and iron constitute the basis of the indus- 



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L.ofC. 



