Fruit Fa mil Jig for Profit in Calif or/na, 105 



Considered in tliis liglit, we have not placed our fruit, 

 on tlie averao-e, witliin tlie reach of one million of 

 consnmers. 



I have also stated, from data atIucIi may not be dis- 

 puted, that the orchards of California last year produced 

 three hundi'ed thousand tons of green fruit, which was 

 shipped in the various forms of dried, canned, and green 

 fruit, and found market in the world. This statement 

 will not be controverted, since it cannot be successfully. 

 Within twenty years fruit shipment has grown to the 

 enormous proportions herein indicated. The question 

 we are considerino- is : How shall we so distribute the 

 fruit as to bring it within the reach, physically and 

 financially, of a larger number, of consumers ? And the 

 fjuestion is one of simple proportion. If at the present 

 prices, and with the present facilities for distribution, 

 we have found a market for three huncbed thousand 

 tons, and yet have placed the fruit, when the price is 

 considered, within the reach of five millions of people, 

 may we not hope to double the market when we bring- 

 that product within the reach of twice that number, 

 or treble it when we have reached three times that 

 number ? 



The whole subject opens a wide field for contempla- 

 tion, when we consider the leading factors of the 

 problem. First, we have an unlimited capacity for the 

 prodnction of fruit. Second, we have economic advan- 

 tages in its production, which will enable us to ofter 

 it to sixty-five million of Eastern consumers, at a price 

 wliich will justify them in purchasing. Between the 

 price paid to the grower, and the price paid by the 

 consumer, there is a vast mardn. The commission 



