Page 50 



BETTER FRUIT 



Jawuary 



Five lots in this class scored 100%, five 

 scored 99% and 35 scored 95% or better. 



The sweepstakes prize in the 5-box 

 class was awarded to Mr. F. C. Price, 

 on Yellow Belleflower, grown on his 

 ranch near Watsonville, his score being 

 100%. In this class there were six per- 

 fect scores, 10 of 99% each and 59 of 95% 

 or better. 



In the 1-box class there were 20 scores 

 of 100%, and 147 of 95% or better. 



The sweepstakes plate was shown by 

 Mr. A. E. Elsbree, of Sonora, Toiilumne 

 County, with five huge Wolf River 

 apples, while the largest apple in the 

 show was brought by Mr. F. J. Ralph, 

 also of Sonora. It was a Wolf River, 

 measuring 17 inches in circumference and 

 weighing 23 ounces. 



The feature exhibits ranked high in 

 artistic design, and in their significance 

 to the apple industry. Rated as first by 



the judge of this class, Mr. J. A. Filcher, 

 secretary of the State Agricultural 

 Society, was the "Kiss of the Waters," 

 by San Monte Fruit Co., of Watson- 

 ville. This consisted 'of a large disc 

 mounted on a suitable pedestal. On each 

 side of the disc was shown the Western 

 Hemisphere in green fruit, the Pacific and 

 Atlantic Oceans being done in dried 

 apples and in the likeness of the faces of 

 beautiful women, their lips meeting at the 

 site of the Panama Canal. 



Second place was given to the Japanese 

 Association, of Watsonville, on a large 

 ocean steamer, complete in every detail, 

 covered with dried fruit, trimmed and 

 loaded with fresh, and sailing through a 

 sea of green apples fashioned in the like- 

 ness of waves. Another feature worthy 

 of special mention was the Transformer, 

 shown by the Gravenstein Apple Show 

 Association, a unique machine into one 

 end of which Gravenstein apples were 

 automatically fed while from the other 

 poured a stream of twenty-dollar gold 

 pieces. 



There were approximately 30,000 

 admissions to the show, among them an 

 excursion trainload of five hundred prom- 

 inent bankers from the State of New 

 York, ^ and representatives from more 

 than twenty states and foreign countries. 

 Local people financed the exhibition 

 exclusively, with the exception of $500 in 

 cash and a number of beautiful trophies 

 contributed by loyal friends elsewhere. 

 With all bills paid and all racks and 

 fixtures intact, the association finds itself, 

 at the close of the first show, with a cash 

 balance of approximately four thousand 

 dollars. 



During the week of the "Apple 

 Annual," daily lectures on pertinent 

 topics of interest to growers and pack- 

 ers, were given by eminent specialists, 

 and this proved to be one of the most 

 attractive and thoroughly beneficial fea- 

 tures of the show. 



To Watsonville and the Pajaro Valley 

 and to the whole State of California this 

 exhibition has had a value not to be 

 measured in dollars and cents. California 

 as an apple-growing state, though pro- 

 ducing yearly more than 5,000 carloads 

 of this fruit, has been little known. The 

 fame of her first show has spread to the 

 uttermost parts of the earth and the 

 publicity thus gained of necessity must 

 result in an increased demand for her 

 product and a material extension of. her 

 markets. Among the lessons of the show 

 is that one most important, most simple 

 and yet most difficult to master, that to 

 keep pace with our competitors, to sat- 

 isfy' our consumers, to maintain and 

 extend our markets and to obtain satis- 

 factory prices, we must make quality our 

 watchword and an honest pack our 

 invariable rule of practice. Here, as 

 elsewhere, along all these lines there is 

 room for improvement. The "Apple 

 Annual" of 1910 has done much for our 

 state in these vital respects. In 1911 

 we hope to have every county and every 

 apple-growing section in the state repre- 

 sented, and to maintain for California the 

 distinction of yearly holding the best 

 and greatest apple show on earth. 



Engraved by Hicks-Cliattcn Engrai'ing Company, Portland, Oregon 



SWEEPSTAKES CAR, APPLE ANNUAL, WATSONVILLE, CALIFORNIA, 1910 

 Yellow Bellflowers, Yellow Newtown Pippins and Red Pearmains. By Alaga Brothers, Watsonville, 



California. Score 93%% 



I'liuto by l-'yiDil; Palmer, Spokane Engraving by .-Imerican Engraiing Company, Spokane 



SECOND PRIZE IRRIGATED DISTRICT DISPLAY FROM VALE OF CASHMERE, CENTER OF 

 WENATCHEE V.VLLEY, WASHINGTON, AT NATIONAL APPLE SHOW, SPOK.VNE, WASHING- 

 TON, NOVEiMBER 14-19, AND CHICAGO, ILLINOIS, NOVEMBER 28-UECE.MBER 4. 1910 



