BETTER FRUIT 



January 



TER FRUIT 



HOOD RIVER, OREGON 



Official Organ of 

 The Northwest Fruit Growers' Association 

 A Monthly Illustrated Magazine 

 Published in the Interest of Modern 

 Fruit Growing and Marketing 

 All Communications Should Be Addressed and 

 Remittances Made Payable to 



Better Fruit Publishing Companv 



E. H. SHEPARD 

 Editor and Publisher 

 C. R. Greisen, Assistant Editor 

 PI. E. Van Deman, Contributing Editor 

 State Associate Editors 



OREGON 



A. B. Cordley, Entomologist, Corvallis 

 C. I. Lewis, Horticulturist, Corvallis 

 P. T. O'Gara, Pathologist and Entomologist, 

 Medford 



WASHINGTON 



W. S. Thornber, Horticulturist, Pullman 

 A. L. Melander, Entomologist, Pullman 



COLORADO 



C. P. Gillette, Director and Entomologist. 

 Fort Collins 



E. B. House, Cliief of Department of Civil and 

 I rrigation Engineering, State Agricultural 

 College, Fort Collins 

 E, P. Taylor, Horticulturist, Grand Junction 



IDAHO 



J. M. Aldricii, Entomologist, Moscow 



UTAH 



Dr. E. D. Ball, Director and Entomologist. Logan 

 Leon D. Batciielor, Horticulturist. Logan 



MONTANA 



O. B. Whipple, Horticulturist, llozeman 



CALIFORNIA 



C. W. WooDwoRTH, Entomologist, Berkeley 

 W. H. VoLCK, Entomologist. Watsonville 



BRITISH COLUMBIA 



R. M. WiNSLOW, Provincial Horticulturist. N'ictoria 

 SUBSCRIPTION PRICE $1.00 PER YI-.AR 



In Advance, in United States and Can.\da 

 Foreign Subscriptions, Including Postage. $\.oO 



Advertising Rates on Application 

 Entered as second-class matter December .'7, /906, 

 at the Post OfUce at Hood River. Oregon, 

 under Act of Congress of March ,\ iSji). 



NATIONAL APPLE SHOWS.— In 

 the j-ear 1908, Spokane conceived 

 the idea of liolding an apple show that 

 would be national in significance, and of 

 such magnitude as to impress the world 

 with the fact that the Northwest was a 

 wonderful apple producing section. For 

 three consecutive years Spokane has held 

 a]i immense apple show, successful from 

 every point of view. Spokane was the 

 first city to conceive the idea of giving 

 such a show and of making carload dis- 

 pla\ s of apples. 



In the year 1909 Colorado gave an 

 apple show, and in 1910 Vancouver held 

 a nati.mal apple show, and also the City 

 of Watsonville, California, located in the 

 Pajaro Valley. A number of other apple 

 shows were held at various points in the 

 Northwest; one of the largest ones being 

 at Portland, in Oregon, all of which were 

 much larger than in any previous year, 

 but not in carload displa\- — all of these 

 shows are educatif)nal and instructive. 



This year Spokane took the winning 

 carloads to Chicago, displaying them in 

 the armorj'. which will be of inestimable 

 value in a publicity way to every section 

 in the Northwest. The Colorado Apple 

 Show was not repeated this year. It 

 seems that wc are justified in assuming 

 that some of the cities which held apple 

 shows on the carload basis this year will 

 not repeat next year. The reason is 

 apparent. The expense is enormous, and 

 while we do not speak authoritatively. 



we understand that the Spokane Apple 

 Show cost about $45,000, and to carry 

 the exhibit to Chicago, put it up and 

 meet all contingent expenses, $35,000 

 more — a total sum of $80,000, approxi- 

 mately. Now, while we do not know 

 what the receipts were for admission and 

 a few concessions at the Spokane Apple 

 Sho^\•. we doubt if they exceeded $30,000, 

 leaving $50,000 for the business people 

 of Spokane to raise, all of which we 

 understand is practically subscribed in 

 advance tlirough a publicity fund for the 

 National Apple Show, furnished by the 

 Chamber of Commerce and business men 

 of Spokane. 



Judging from the expense of giving a 

 national apple show and the receipts, it 

 is evident that any city intending to give 

 cne will have to raise a fund of from 

 $25,000 to $50,000 bonus, we doubt if 

 there are very many cities in the North- 

 west willing to assume such ,an under- 

 taking, and we cannot help but feel that 

 it would be better to have one big apple 

 show, a national apple show on a car- 

 load basis, than to have several which 

 might be lacking in size and attendance. 

 We do not wish to be understood as indi- 

 cating that districts and cities in the 

 Northwest should not have their local 

 displays, such are certainlj' attractive and 

 educational, and of great benefit in a 

 publicity way, but we rather incline to 

 believe that the Northwest can only sup- 

 port one big apple show on the carload 

 basis, where 15 or 20 carloads are exhib- 

 ited. We doubt if growers can, or would, 

 support more than one by making car- 

 load entries. 



It does not seem to us that growers 

 in the Northwest would presume to dic- 

 tate in which city the show should be 

 held, but we are rather inclined to believe 

 that Spokane is entitled to this privilege, 

 providing its business men see fit to 

 finance it. for the reason that Spokane 

 originated the idea of an apple show. 



Portland originated the idea of a rose 

 show in the Northwest, and we believe it 

 is justly entitled to continue this Annual 

 Rose Festival, without other cities usurp- 

 ing their right. Seattle had its Yukon 

 Exposition, in which all cities and sec- 

 tions of the Northwest joined to con- 

 tribute to its success. Therefore we can- 

 not see any occasion or any necessity for 

 changing the existing program, provid- 

 ing these cities desire to give such expo- 

 sitions and to finance them with the 

 support of their own business people. 

 ^ <$• <$> 



TO ADVERTISERS.— The three fun- 

 damental principles Tvery man should 

 bear in mind, and particularly the adver- 

 tisers in "Better Fruit" in composing 

 copy, are, first, the ad should catch the 

 eye; second, the ad should interest the 

 reader, and third, the ad should convince 

 the reader. Volumes have been written 

 on ciimposing copy, and vi^e believe that 

 everything that has been said along this 

 line coines under one of these three 

 heads, and we don't believe any more 

 thorough or concise statement has ever 

 been made than the above for the benefit 

 of the man composing the ad. 



THE immense apple crop of the North- 

 west becomes only a drop in the 

 bucket, viewed in the proper light. If the 

 crop is marketed in a business-like way 

 and properly distributed it will be a long 

 time before the Northwest will glut the 

 markets. The apple crop of California, 

 Colorado, Utah, Montana, Idaho, Ore- 

 gon and Washington probably did not 

 exceed 15,000 cars in 1910. 600 boxes to 

 the car, 100 apples average to the box, 

 would make 900,000,000 apples. If prop- 

 erly distributed so that every inhabitant 

 of the United States could eat one apple 

 a day, they would eat up every apple of 

 this wonderful crop grown in these 

 states in ten days. This is a plea for 

 greater distribution. 



Engraved by The American Engraving Company. Spohane 



ELLENSBURG, WASHINGTON, DISTRICT DISPLAY AT THIRD NATIONAL APPLE SHOW 

 SPOKANE, WASHINGTON, AND CHICAGO, ILLINOIS, 1910 

 Ellensburg Chamber of Commerce won first prize on most artistic limited display. 



