ipll 



BETTER FRUIT 



Page 6/ 



account of the edition being extra in size 

 and the number of copies 15.000, and on 

 account of the immense work connected 

 with getting up this issue, we have been 

 late in going to press, and consequently 

 the edition will probably not be mailed 

 out until the 20th of January, too late for 

 nur subscribers to reap any benefit of 

 any further announcement that we could 

 make. It is our intention to publish as 

 full a report as possible on what is done 

 in the way of organization, both at the 

 state meeting at Prosser, Washington, 

 and at the meeting which is being called 

 by Mr. Atwell. 



<«><$> ^ 



THE average edition of "Better Fruit" 

 costs approximately $3,000 a month. 

 This edition costs approximately $3,600. 

 This does not include any salary or profit 

 for the editor and publisher. In other 

 words, it costs $40,000 per year to main- . 

 tain "Better Fruit" at its present stand- 

 ard, or over $100 per day. It takes two 

 weeks' run on a Miehle press to print an 

 edition like this. We mention these 

 matters hoping that they will convince 

 the readers of "Better Fruit" that we 

 need all the assistance we can get. We 

 believe every subscriber enjoys "Better 

 Fruit," appreciates it and finds it inter- 

 esting, instructive and vaulable. We hope 

 every subscriber who loves "Better Fruit" 

 will exert himself to send us in just-one 

 subscriber. Mr. reader, if you will do 

 this it will so increase our circulation as 

 to justify us in making a slight advance 

 on our advertising rates, which in turn 



will contribute much towards making the 

 publisher's life a pleasure instead of a 

 life of care and anxiety for 365 days in 

 a year. <^ <^ <^ 



THIS edition of "Better Fruit," which 

 is devoted to the National Apple 

 Show, contains 108 pages, of which 

 15,000 copies are published. This means 

 that in printing this issue we print 

 1,620,000 pages. The length of a page 

 is one foot; if the pages were stretched 

 out in a line, the line would be 1,620,000 

 feet. As there are 5,280 feet to a mile, 

 it would mean that "Better Fruit," if 

 extended in a straight line, one page 

 after another, the line would be over 307 

 miles long. 



Some idea of the increase of "Better 

 Fruit" may be gleaned from the follow- 

 ing comparison. During the first year we 

 printed 1,152,000 pages in "Better Fruit." 

 In this edition of January, 1911, we have 

 1,620,000 pages, or over one-third more 

 pages in one month than published the 

 entire first year. 



❖ <«> ^ 



THIS edition of "Better Fruit," our 

 Apple Show Special, is an edition of 

 15,000 copies, and contains over 100 illus- 

 trations, with good descriptive illustrated 

 articles about nearly every apple show 

 that has been held in the Northwest dur- 

 ing the year 1910. 



^ <«> -«> 



The columns of "Better Fruit," Hood River, 

 Oregon, will bring your story before 12,U00 fruit 

 growers who are enjoying the fullest prosperity. 

 They are the owners of big, productive fruit farms, 

 to whom the whole country looks for its fruit 

 supply. — Publishers Bulletin. 



WILLAMETTE VALLEY FARMS 



If you are coming West, write to me and let me tell you about the fertile and bountiful Willam- 

 ette Valley in Oregon. Ask all the questions you want; 1 will tell you the facts. Send for my free 

 list of Willamette \''alley farms. Heie is a bargain for some one — 160-acre farm midway between 

 Albany, the hub of the Willamette Valley, and Corvallis, the home of the Oregon Agricultural 

 College; beautifully located, 60 acres in alfalfa, an ideal dairy farm, $150 an acre. Write today for 

 free descriptive booklet. 



Address, J. A. HOWARD, Albany, Oregon 



The Apple Growers 



Make their headquarters at 



Mt. Hood Hotel 



Hood River, Oregon 



PICTURESQUE LOCATION 

 OVERLOOKING THE 

 COLUMBIA 



Moseley & Larsen, Props. 



Faculty Stronger Than Ever 

 More Progressive Than Ever 



Results Better Than Ever 

 Attendance Larger Than Ever 



ATTEND THE BEST 



Business 

 College 



Cupid Flour 



Has same standing in the Flour 

 trade that Hood River Apples 

 have in the Fruit trade. 



MADE BY 



HOOD RIVER 

 MILLING CO. 



C. M. SHAW 



ROY F. DEAN 



Dean ^ Shaw 



Electrical Supplies and Fixtures 

 Scientific Electrical Construction 

 Home Phone 3 Hood River, Oregon 



Grinnell, Collins & Co. 



(Incorporated) 



Minneapolis, Minnesota 



WHOLESALE FRUIT 

 AND PRODUCE 



We want the best pack and quality 



Apples Pears Peaches 



We have modern cold storage facilities 

 CORRESPONDENCE SOLICITED 



Rogue River Fruit and 

 Produce Association 



C. W. WILMEROTH, Manager 



Main Office, Medford, Oregon 



We will distribute the entire output of the 

 Rogue River Valley — The world's most fam- 

 ous pears — Our Spitzenbergs won first prize 

 in 1909 — We use the Revised Economy Code 



Loading Stations 



Ashland, Medford, Grants Pass, Eagle Point. 

 Gold Hill, Central Point, Talent, AN'oodville, 

 Phoenix, Voorhies, Merlin and Jacksonville. 



PORTLAND, OREGON 



YAKIMA COUNTY 

 HORTICULTURAL 

 UNION 



North Yakima, Washington 



C. R. Paddock, Manager 



Apples, Pears, Peaches, Cherries, 

 Plums, Prunes, Apricots, Grapes 

 and Cantaloupes 



Mixed carloads start about 

 July 30. Straight carloads in 

 season. Our fruit is the very 

 best grade; pack guaranteed 



We use Revised Economy Code 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



