igii 



BETTER FRUIT 



Page 4^ 



THE NATIONAL HORTICULTURAL CONGRESS SHOW 



NO MORE pleasing effect could 

 have been produced with fruits 

 and flowers and decorative ma- 

 terial, than that which presented itself to 

 the visitors upon their entrance into the 

 Third Annual Exposition of the National 

 Horticultural Congress, recently held at 

 Council Bluffs, Iowa. The whole effect 

 was one of beauty and splendor and re- 

 flected much credit upon the management 

 of the exposition. The centerpiece was a 

 large palm tree surrounded with flowers 

 and shrubs, presented by the Louisi- 

 ana delegation. About this center was 

 arranged the long tables which held the 

 plate displays of all kinds of fruits and 

 nuts. At the sides of these tables were 

 the carload displays reaching from the 

 table level to the balcony. The effect 

 of such an arrangement can hardly be 

 described. The auditorium in which the 

 exposition was held has been recently 

 decorated, being finished in Old English 

 design, and the green and white of these 

 decorations blended well with the fruits 

 and flowers and the smilax which 



REN H. RICE 

 Successful manager of the National Apple Show, 

 Spokane, Washington, and Chicago, Illinois 



abounded everywhere. At the farther 

 end of the room above the stage was 

 hung a large painting illustrating a 

 "Bloom Sunday in the Grand 'Valley" of 

 Colorado. 



Governor Carroll of Iowa expressed, in 

 the opening remarks of his welcome 

 address, the thoughts of most of the 

 exposition visitors. Governor Carroll 

 said: "You have every reason to feel 

 proud of this exposition. It is beautiful 

 and far beyond my expectations. I had 

 no idea of the magnitude of the work the 

 promoters of this institution were doing. 

 It will be of immense advantage to all 

 our people for it is something of a revel- 



BY L. GREEN, COUNCIL BLUFFS, IOWA 



ation of our possibilities, and I hope 

 many will avail themselves of the privi- 

 leges you are affording them by gathering 

 such a splendid exhibit for their inspec- 

 tion and information. 



"The arrangement of the fruit, its 

 quality, its beauty and its generous 

 abundance all contribute to the most 

 pleasing effect." 



The National Horticultural Congress 

 has endeavored to make these expositions 

 different from all others by keeping the 

 educational value of each feature upper- 

 most in the minds of the exhibitors and 

 visitors. They have spared neither effort 

 nor expense to realize this ideal, and the 



last exposition certainly crowned their 

 efforts with success. They secured the 

 best horticultural talent available for 

 lectures and demonstrations. Their music 

 has been furnished by the highest priced 

 band in the country. This year the 

 American Ladies' Band furnished this 

 part of the entertainment. Governors 

 and senators spoke at frequent intervals 

 from the platform. In order that the 

 educational features of the program 

 might not be interrupted the lectures 

 were held in a lecture room adjacent to 

 the main auditorium, and that the public 

 appreciated this feature was evidenced by 

 the large crowds which attended from 



Engni-icJ by Ilicks Cliattcn Co., Portland. Oregon 



VIEW SHOWING PRIZE WINNING COLORADO AND IDAHO APPLE EXHIBITS AT THE 

 NATIONAL HORTICULTURAL CONGRESS, COUNCIL BLUFFS, IOWA, 1910 



Engnncil hy 1 1 iLks-L lialtvn Engraving Coml'any, Portland, Oregon 

 PARTIAL VIEW OF THE CORN EXPOSITION RUN IN CONNECTION WITH THE APPLE 

 EXHIBIT AT NATIONAL HORTICULTURAL CONGRESS, COUNCIL BLUFFS, IOWA, 1910 



