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BETTER FRUIT 



January 



NORTHWESTERN 

 FRUIT EXCHANGE 



Executive Offices: 908, 910, 911, 912 Spalding Building 



Portland, Oregon 



A Federation of Local Fruit Growers' Associations in 

 the States of Oregon, Washington, Idaho and Montana 



PURPOSE: To obtain for the fruit growers of tlie Pacific Northwest the utmost possible measure of 

 money returns for their products. 



PRINCIPLES : Securing for its membership the advantages of modern, scientific salesmanship, and 

 a high order of business ability in the marketing of the fruits, through employment by the united 

 body of the most competent and thoroughly trained talent available. 



Economy in cost of marketing, through distribution of operating cost over a large volume of 

 business, thus reducing to a minimum the cost per package to the individual. 



Knowledge of the operation of the laws of supply and demand, which determine true value, 

 and of the peculiarities of every market of the world, thereby avoiding many costly mistakes. 



Development of New Markets, at home and in foreign countries, and the broadening of the 

 demand for Northwestern fruits. The maintenance of the enviable reputation of our fruits for 

 peerless quality in markets where they are already known, and their introduction and persistent 

 upbuilding in markets where they are unknown. 



The Establishment of Uniform Grades which will furnish a standard of value, thereby avoiding 

 the present deplorable uncertainty and confusion on the part of the rank and file of the buying trade 

 and enabling the fruit to be accurately and intelligently described to the absent buyer. 



Through insistence on the part of its local associations of the observance of the grading rules, 

 and the use of a standard and well filled package, to cultivate that confidence on the part of the 

 buying trade which makes for stability of the market and the avoidance of the wild fluctuations 

 which arrest consumption and unsettle confidence. 



The Protection of the Relatively Defenseless Individual by the formidable strength of union 

 in dealing with occasional unscrupulous or irresponsible buyers and in their relations with the 

 railroads in matters of equitable rates, improved schedules, payment of just claims and other matters 

 where the weight of a united and influential body assures results impossible where each man, or 

 each district, works alone. 



In General, the employment of the "machinery" of the Exchange wherever united strength can 

 promote the general good of the industry. 



THE POLICY OF THE EXCHANGE: Scrupulous handling of the growers' fruits and funds; the 

 sales records of the Exchange are wide open to any fruit grower at any time. 



The encouragement and support of existing local associations. 



The assistance in the formation of new local associations where they are needed. 



The Exchange invites the management of local associations and fruit growers generally to 

 examine its records of f.o.b. sales during the season of 1910 — and invites conferences looking to 

 affiliation with the Exchange. 



The Exchange also invites applications for aid in organizing new local associations, and will 

 freely assist in this great, necessary, fundamental work. 



The Exchange has published a booklet dealing briefly with its history and its purpose, and will 

 gladly send it to anyone who may be interested. 



NORTHWESTERN FRUIT EXCHANGE 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



