Page 86 



BETTER FRUIT 



January 



Simplex Self Balancmg 



Link Blade Cream Separators 



Have you seen the 1910 Model Simplex? Xote the solid, heavy frame and 

 the convenient height of both the supply can and the crank. This machine is 

 the result of years of experimental work and has the best features of the 1909 

 Separator (the Link Blade skimming device, which has been tried and proved 

 its worth as is shown by numerous attempts to imitate, showing that other 

 m.anufacturers appreciate the skimming qualities of the LINK BLADES and 

 the self-balancing bowl), together with the new low-down supply can and 

 extra heavy base and the ease of running. 



The self-balancing feature has been on the market for about two years, 

 and is a perfect success. It does away with the old style mechanically balanced 

 bowl, which had to be sent to the factory to be rebalanced. The ease of run- 

 ning in this machine is not equalled. Note the large skimming capacities 

 relative to prices shown in table: 



Mo. Capacity per hour Price 



5 500 lbs. $ 75.00 



7 700 lbs. 80.00 



9 900 lbs. 90.00 



11 1,100 lbs. 100.00 



MONROE & CRISELL 



General Agents Complete Line of Dairy Machinery and Supplies 



145 Front Street, Portland, Oregon 



WHY PAY FREIGHT ON WATER? 

 BUY 



Vreeland's Electro Arsenate of Lead 



IN POWDERED FORM 



The most effective and economical insecticide for all leaf-eating insects. 

 Electro is the only successful powedered Arsenate of Lead because it is the 

 only one that mixes instantly with water in such a finely divided state that 

 every drop of spray contains the right amount of arsenic. It cannot be washed 

 of? by rain, and will not injure the newest, tenderest foliage. 



We guarantee it to contain 30 per cent arsenic oxide — 50 per cent more than 

 other brands — as proved by Connecticut and New Jersey Agricultural Experi- 

 ment Station tests. Write us for them. Save the freight on water — there is 

 40 to 60 per cent in all pastes. Put in the water at home. 



We also have the best paste on the market, and will prove it if you prefer 

 Arsenate of Lead in this form. 



Write us if your dealer cannot supply you with Electro brands. Do not 

 accept substitutes. 



CHAS. H. LILLY & CO., General Distributers, Seattle and Portland 



(Agents in all principal districts) 

 Manufactured by VREELAND CHEMICAL CO., 50 A Church Street, New York City 



Free guide to lighter work. 



The Planet Jr 191 1 illustrated catalogue is a complete 

 ^guide to lighter farm work, better crops, and more 



money. Every farmer and gardener .should possess it as soon 

 as the mail can bring it. What's the sense of drudging 

 when you don't have to? Write today, and let 

 this free book help you select the labor-saving 

 implements you need. 



L Allen & Co Box line u PhiU Pa . 



INo. Ill Planet Jr Double. Wheel 



Hoe ii 



INo. 41 

 ll Planet Jr 



Combined 

 iHill and Drill 

 1 Seeder.Wheel 



Hoe, Cultivator, 

 i and Plow 

 j neces.sity ia every goo'i 

 J garden. Can be adjusted 

 a moraent to sow all garden 

 seeds, hoe, cultivate, weed, aud pi. 



IS au important im 

 for 1911 —a steel-lr; 

 :ing it practically in- 

 destructible. Adapted 

 to ni any kinds of 

 work. Pays for it- 

 self in 

 gle £ 

 son. 



guarantee of the intelligent and scrupulous han- 

 dling of the fruit growers' interests. 



President, R. H. Parsons (vice-president Rogue 

 River Fruit and Produce Association), Medford, 

 Oregon. 



First vice-president, M. Horan (president North 

 Central Washington Development League, treas- 

 urer Washington State Horticultural Society), 

 VVenatchee, Washington. 



Second vice-president, W. N. Irish (president 

 Yakima County Horticultural Union), North Yak- 

 ima, Washington. 



Secretary, C. R. Uorland, Portland, Oregon. 



Treasurer and general manager, W. F. Gwin 

 (secretary and treasurer Kenmar Orchard Com- 

 pany), Portland, Oregon. 



Directors: R. H. Parsons, M. Horan, W. N. 

 Irish, W. F. Gwin, Hon. Fremont Wood (judge 

 of Third Judicial District of Idaho, president 

 Boise Valley Fruit Growers' Association), Boise, 

 Idaho; William M. Richards (until recently vice- 

 president Yakima County Horticultural Union), 

 North Yakima, Washington; A. C. Randall (presi- 

 dent Talent Orchard Company), Talent, Oregon: 

 H. M. Gilbert (president Richey & Gilbert Com- 

 pany), Toppenish, Washington; J. S. Evans. 



The policies of the exchange and its entire 

 operations are governed absolutely by the board 

 of directors. The e.vchangc is virtually a federa- 

 tion of growers, managed and controlled by the 

 leading men in the industry. The exchange is 

 incorporated for $100,000, and is amply capitalized 

 for its present requirements. 



Mr. W. F. Gwin, general manager, has had wide 

 experience in the marketing end of the fruit and 

 vegetable business, having been associated with 

 a number of the largest fruit distributors in the 

 country in the capacity of sales manager; hence 

 he has acquired an intimate knowledge nf the 

 requirements of various markets and buyers 

 throughout the country, a most essential feature 

 in the realizing of top values for specific grades 

 and varieties of Northwestern fruit. 



It has been proven in the fruit business that 

 the only way to effect a wide distribution with 

 right results is through a branch house system, 

 under salaried managers, and right here the organ- 

 izers of the exchange have discovered what is 

 perhaps the greatest natural obstacle in the way 

 of a really efficient marketing organization han- 

 dling Northwestern fruits exclusively, for it must 

 be remembered that our shipping season covers 

 less than six months, the balance of the year being 

 inactive. How to overcome this handicap without 

 abandoning the very strong feature of the dis- 

 trict sales office system was a "facer." However, 

 the idea was conceived that there must be pro- 

 ducing districts in other parts of the country, also 

 with a limited shipping season, but opposite to 

 our own. and that by joining hands with fruit 

 growers in those districts sufficient non-competitive 

 and non-conflicting business could be assured to 

 provide steady employment for a large number 

 of high-class salesmen, thereby providing strictly 

 modern, permanent, efficient selling organization 

 covering every district of the United States and 

 Canada, without periods of idleness and without 

 waste, in touch with the trade and its changing 

 conditions the year around, and yet embracing 

 the vitally important featiue of economy, the 

 different industries contributing proportionately in 

 the support of the sales forces. The exchange 



Oregon Agricultural 

 College 



WINTER SHORT COURSES 



January 3 to February 17 



Six weeks of intensive, practical 

 instruction in each of the following 

 courses : 



Agronomy 



Animal Husbandry 



Dairy Husbandry 



Poultry Husbandry 



Horticulture 



Domestic Science and Art 

 Mechanic Arts 

 Commerce 



More than 400 men and women 

 attended these courses last year. For 

 further information address The 

 Registrar, Corvallis, Oregon. 



WHEN WRITING .ADVERTISERS MENTION BETTER FRUIT 



