ipll 



BETTER FRUIT 



Page 87 



does not believe any other plan would have been 

 found practical. The idea was followed out with 

 entire success. District sales offices have already 

 been established by the exchange in various parts 

 of the country, and this list is being steadily 

 increased to meet the requirements of the busi- 

 ness. In addition to these district offices, a num- 

 ber of traveling salesmen have aggressively can- 

 vassed new territory, and the exchange has estab- 

 lished direct trading relations with a number of 

 buyers and markets never previously purchasers 

 of carloads of Northwestern fruit. The exchange 

 is equipped throughout in an up-to-date manner 

 and its various employes are thoroughly versed in 

 their line. .\s far as po.ssible the policy of the 

 exchange is to sell everything on a basis f. o. b. 

 shipping point and specialize in the placing of 

 orders in advance of shipment with the fancy fruit 

 trade of this country and abroad. 



The Northwestern Fruit Exchange, being the 

 central selling organization of the various asso- 

 ciations and growers' organizations of the North- 

 west, must depend on these organizations to per- 

 fect their methods of production, grading and 

 packing. A proper organization at shipping point 

 is of the most vital importance to the successful 

 operation of the entire system. 



The local associations, by giving the exchange 

 advance information as to prospective shipments, 

 grades, varieties, etc., will enable the exchange 

 to place this fruit comprehensively before the 

 entire buying trade of this country and abroad. 

 As far as possible orders will be booked in 

 advance of shipment. In this way the most 

 desirable trade is reached. 



The exchange takes charge of the fruit from 

 the time it is loaded into the cars and delivered 

 to the railroad company. If not already placed 

 on advance orders, a description of the fruit goes 

 nut by wire from the exchange to its district 

 sales offices, who offer the fruit for sale at a 

 given price f. 0. b. shipping point. In the case 

 of fruit which is of desirable ^'ariet3^ quality, 

 etc., there is usually no difficulty, under normal 

 market conditions, to readily effect a sale at a 

 price f. o. b. In the event market conditions are 

 such as to make a satisfactory immediate sale 

 impossible, cars are billed to the exchange at some 

 Middle Western freight gateway, such as Minne- 

 apolis, Omaha or Chicago, and during the period 

 of transit to that point the entire sales organiza- 

 tion exercises its efforts in placing to the best 

 advantage. 



Throughout the entire operation it is readily 

 seen that with an organized sales force the 

 exchange is at all times in a position superior to 

 that of any local company or individual lacking 

 close touch with markets, supplies and values. 

 Rntirely unlike the old commission plan of han- 

 dling ,the exchange handles the market situation 

 with absolute impartiality, the sole object being 

 the net result to the gro^cer. 



AU matters pertaining to traffic, claims, or 

 requiring legal attention are handled by a thor- 

 oughly organized department. 



To keep pace with increased production. North- 

 western fruit must be ao'o'ressivelv advertised and 

 the consuming demand greatly broadened. The 

 exchange is conductinc and planning a vigorous 

 campaign along this line, with special literature 

 emhodving unique and strictly modern methods of 

 publicity. It is the firm purpose of the exchange 

 to throw the weight of its influence towards 

 the development of Northwestern fruits and the 



For use in lighting smudge pots in 

 orchard heating. Almost indispensa- 

 ble when fuel oil is used. It is a 



tremendous saving of time when time 

 is valuable; also of material. For 

 description, address JOHN STEEL, 

 Ramge Building, Omaha, Nebraska. 



UP-TO-THE-MINUTE SPRAYINU SPECIALTIES. 



that directs spray any angle. A round-spray nozzle that 

 throws a solid cone instead of a hollow one and hits the cen- 

 ter, not all around it. Special introditctory price to growers. 

 Agents wanted. 



CROWN SPECIALTY CO. 



LOCK BOX, 297. CHICAGO 



Every American Planter knows that 



Btirpee's Seeds Grow! 



BUT — do You know wh\) they are the Best Seeds that can be grown for planting 

 in 1911 ? Our address is W. ATLEE BURPEE & CO., Burpee Buildings, 

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The Leading American Seed Catalog for 1911. a bright New Book of 



174 pages that tells The Plain Truth About THE BURPEE-QUALITY SEEDS. 



Improved Machinery and Methods 

 Increase Profits 



Any or all of these booklets sent FREE 

 Please ask for the books by number 



ALFALFA 



Its Seeding. Culture and Curing, hy one of the highest 

 authorities in Kansas, the greatest Alfalfa State, is full 

 of practical information about this new and important 

 crop. 



Get posted on this interesting subject. 



BRAND NEW ORCHARD HARROW 



The DEERE MODEL R. Orchard Harrow is making 

 a hit with Orcliardists everywhere. 



Made in 4, .5 a ml 6-foot sizes, wither withoutextension 

 frame; I'.xtri'mt' width extended 12 feet. Shields for 

 protfcliiig low growing branches; double angling 

 levers give instant control of disc gangs. 



Very readily ad.iustable from in-throw to out- 

 throw or visa versa. This harrow is built espec- 

 ially to meet the conditions in the Northwest. 



You'll like the work of this harrow. 



DISC HARROWS 



The Disc Harrow is the most necessary tool 

 on the farm today. The advantages of 

 thorough discing are just beginning to be 

 \ understood. 



The DEERE MODEL B. Disc Harrows 

 control the gangs and force them into the 

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Wliether you buy a disc harrow or not this year, 

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 B. in particular. 



REMEMBER, it is the only spring-pressure harrow 

 made and spring-pressure control insures more 

 perfect work. 



BETTER HAY 



If you have ten or more acres of hay you 

 will be interested in the New Deere Hay 

 Loader. 



The Loader that lasts a lifetime; that has 

 absolutely the lightest draft of its width; de- 

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The New Deere couples automatically and unhitches 

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FARMERS' POCKET 

 LEDGER 



The Farmers' Pocket Ledger is a new, durable and 

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Address 



DEERE & MANSUR CO, 



Moline, Illinois 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



