Page g6 



BETTER FRUIT 



February 



WESTERN FRUIT JOBBERS' ASSOCIA- 

 TION'S seventh annual convention will be 

 held in tlie City of Sacramento, California, Febru- 

 ary 15th to 18th, 1911. Associated with the West- 

 ern Fruit Jobbers will also be the National League 

 of Commission Merchants, with a membership of 

 about 700 firms, and the International Apple Ship- 

 pers' Association, with a membership of about 400 

 firms. These, together with the Fruit Jobbers' 

 .500 firms, will give a total of 1,000 of accredited 

 firms that will convene at this time. It is safe to 

 assume that because of the number of accredited 

 representatives from each of these firms that at 

 least 1,500 delegates will be present. 



I'rom Eastern advices it is confidently expected 

 that 1,500 delegates will be present. 



The publicity committee has been sending out 

 .'J, 500 pieces of advertising matter per week for 

 the last four weeks, each cartoon being suggestive 

 of some phase of the proposed California enter- 

 tainment. 



The officers of the association are: John M. 

 Walker, Denver, Colorado, president; Wm. N. 

 Roylance, I'rovo, Utah, first vice-president; Geo. 

 G. Grupe, Cedar Rapids, Iowa, second vice-presi- 

 dent; J. E. Stewart, St. Louis, Missouri, third 

 vice-president; E. H. Royer, Des Moines, Iowa, 

 treasurer: VV. U. Tidwell, Denver, Colorado, sec- 

 retary; W. H. J. Kavanaugh, Chicago, Illinois, 

 sergeant-at-arras. 



Directors: John M. Walker, Denver, Colo- 

 rado, president; W. M. Roylance, Provo, Utah; 

 Geo. G. Grupe, Cedar Rapids, Iowa; J. E. Stewart, 

 St. Louis, Missouri; Joseph Grainger, Lincoln, 

 Nebraska; E. H. Emery, Ottumwa, Iowa; Sam- 

 uel E. Lux, Topeka, Kansas; C. B. Bills, Sacra- 

 mento, California; E. E. Merrill, Minneapolis, Min- 

 nesota; Geo. W. Gees, Kansas City, Missouri. 



Committees in charge of the convention are: F. 

 B. McKevitt, Sacramento, California, chairman; 

 A. L. Crane, Sacramento, California, chairman 

 publicity; G. X. Wending, San- Francisco, Califor- 

 nia, chairman transportation; Geo. W. Peltier, Sac- 

 ramento, California, chairman entertainment; John 

 Ing, Sacramento, California, chairman press; Fred 

 L. Martin, .Sacramento, California, chairman finan- 

 cial; C. B. Wilmarth, Sacramento, California, sec- 

 retary of the convention. 



The plesent program thus far arranged is as fol- 

 lows: Wednesday, February 15th: 8 p. m., offi- 

 cial opening of convention; 9 p. m., reception 

 of ladies at Crocker Art Gallery. Thursday, Feb- 

 ruary 16th: 9 a. m., opening of morning session 

 of convention; 1 p. m., afternoon session of con- 

 vention; 2 p. m., card party for the ladies; 7:30 

 p. m., banquet; 9 p. m., dance. Friday, February 

 17th: 9 a. m., morning session of convention; 1 



Ilead what Hood Hiver says 



Hood River, Oregon, November 27, 1909. 

 This is to certify that I have used Cooper's 

 Tree Spray Fluids, VI, for killing San Jose 

 scale and found it very effectual. 



G. R. Castner, County Fruit Inspector. 



APTERITE 

 THE SOIL FUMIGANT 



DESTROYS INSECTS IN THE 



GROUND 

 REDUCES LOSSES SAVES PROFITS 

 IT WILL PAY YOU TO INVESTIGATE 

 Write for 1910 booklet (32 pages) 

 Testimon-y from fruit growers 

 everywhere 

 Agent: 



C. G. ROBERTS 



247 Ash Street Portland, Oregon 



Sole Manufacturers : 



William Cooper & Nephews 



CHICAGO, ILLINOIS 



p. m., afternoon session of convention; 2 p. m., 

 luncheon for the ladies; 8 p. m., jobbers' official 

 evening at Northern California Citrus Fair and 

 auction of exhibits; 10 p. m., jinks at Elks' Temple. 

 Saturday, February 18th: 2 p. m., trip to Fol- 

 som; 8 p. m., theater party. Sunday, February, 

 19th: Daylight trip down the river to San Fran- 

 cisco. 



As additional means of enlightenment and enter- 

 tainment of the Eastern visitors, the California 

 committee has arranged to hold a fair to be known 

 as the Northern California Citrus Fair, during 

 the entire week, February 13th to 18th. This 

 fair will contain ten departments, namely: Citrus, 

 dried fruits, olives and olive oil, almonds, raisins, 

 wine, apples, truck produce, flowers, specials. 



The new Studebaker Building on the corner 

 of Eighth and L, situated in the exact center of 

 the business part of town, has been selected in 

 which to hold the fair, and two floors secured. 

 This building has just been completed. The com- 

 mittee has succeeded in persuading the Studebaker 

 Co. to withhold in warehouse a portion of their 

 stock until after the fair is over. 



Great- interest is being taken in the proposed 

 fair. This is practically the first organized effort 

 that has been made in California to bring the 

 producer and packer in direct touch with the man 

 that markets or buys his crop. 



Six excursions will be running to Sacramento 

 by the Southern Pacific Co. The Western Pacific 

 and Santa Fe will run three. The Northern Elec- 

 tric and California Traction Co. are working 

 earnestly in the advancement of the fair, and 

 the advertising will be very general. At least 325 

 Western newspapers are devoting space to this 

 convention and fair. 



One feature that will be brought out by the 

 exhibits in the citrus department will be the great 

 range and length of the citrus belt of Northern 

 California. No exhibits in the citrus lines will 

 be accepted south of the Tehachapi, and starting 

 with the Porterville, Lindsay, Exeter and Dinuba 

 districts, and then jumping to Mt. Campbell, 

 Sanger and Fresno, then showing products of Fair 

 Oaks and Newcastle, then further north to Oro- 

 ville, Thermalito and Palermo, and finally reach- 

 ing the upper end of the citrus belt, to Corning 

 and Red Blufif, a distance of over 400 miles due 

 north and south, has been covered. The most 

 southern point shown in these exhibits is 210 

 miles north of the City of Los Angeles. If further 

 evidence were needed to show the wonderful range 

 of the California citrus belt, it will only be neces- 

 sary to call attention to the fact that an exhibit 

 will also be in evidence from Cloverdale, which 

 is situated in the extreme northern portion of the 



in the coast range west of the Sacramento Valley. 

 Sonoma Valley, a beautiful little valley situated 

 In the matter of decorations, as little bunting 

 as possible will be used. Beautiful effects can be 

 worked out with oranges, clustered raisins and 

 ferns. Over five tons of clustered raisins alone 

 and a carload of oranges have already been 

 obtained for this purpose. No better way can be 

 imagined to impress visitors with the great wealth 



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