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BETTER FRUIT 



Page s 



WHAT HAS THE 



NORTHWESTERN 

 FRUIT EXCHANGE 



ACTUALLY ACCOMPLISHED? 



SINCE ITS ORGANIZATION, JULY 29, 1910 



IT HAS SOLD 



687 Cars to Buyers in 

 124 Different Markets 



Situated in 29 States, 2 Canadian Provinces, 5 European Countries — Germany, 

 England, Wales, Scotland and Ireland, including 24 different cities in England, 

 2 in Ireland, 1 each in Germany, Scotland and Wales. 



TAe JVidest Distribution Northwestern Fruits Have Ever Undergone 

 Over go per cent of all Apples handled were sold F.O.B. Shipping Station 



The Exchange is preparing comprehensive statements showing average prices realized f.o.b., for each district, 

 variety, grade and size, separately, and will be glad to furnish this information on application. The results speak 

 for themselves. 



The EXCHANGE is a HOME INSTITUTION— controlled absolutely by fruit growers, as well as being directed 

 throughout by fruit growers whose interests are the COMMON INTERESTS OF THE WHOLE INDUSTRY. 



The Sales Records of the EXCHANGE are OPEN TO ALL FRUIT GROWERS at all times. The location of 

 the head offices of the Exchange makes it comparatively easy for every fruit grower to familiarize himself with the 

 details of the EXCHANGE'S operations. The EXCHANGE wishes that every grower in the Northwest could spend 

 a few days in its offices, seeing for himself the unremitting CARE with which his business is handled, the scrupulous 

 INTEGRITY of its accounting, the comprehensive SCOPE of its canvass of the markets, the careful JUDGMENT 

 which is the final test of service. 



THE EXCHANGE acts as SALES AGENT FOR ASSOCIATIONS. It believes profoundly in the principal of 

 local association, and wishes it distinctly understood that its policy is one of SUPPORT of this principle; also, that 

 it is in thorough accord and perfect sympathy with any and every practical movement which gives promise of better- 

 ment to the fruit-growing industry. 



Ownership of its stock by bona fide fruit growers' associations, and representation on its Advisory Board, are 

 strong features of membership in the EXCHANGE. 



The EXCHANGE invites correspondence from all such associations as believe in its principles and wish to 

 inform themselves further regarding its facilities. 



NORTHWESTERN FRUIT EXCHANGE 



GENERAL OFFICES: PORTLAND, OREGON 



President, REGINALD H. PARSONS (President Hillcrest Orchard 

 Co., 200 acres; Vice President Rogue River Fruit and Produce 

 Association) 



Vice President, M. HORAN (President North Central Washington 

 Development League) 



Vice President, W. N. IRISH (President Yakima County Horticul- 

 tural Union) 



Secretary, C. R. DORLAND 



Treasurer and General Manager, W. F. GWIN (Secretary Kenmar 

 Orchard Company) 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



