IQII 



BETTER 



FRUIT 



Page J 



EVERY SfflPPER 



Should aim to retain his identity and 

 build up his business year by year, by 

 shipping exactly what he quotes, and by 

 confining his business relations to reliable 

 dealers. 



No shipper can safely rely entirely 

 upon his individual knowledge of his 

 distant customers' "bvisiness methods" — 

 it is necessary to know how such cus- 

 tomers have treated other shippers. The 

 Produce Reporter's Credit Book ("Blue 

 Book") and the Weekly Credit Sheets, 

 and Special Reports keep Members fully 

 posted up to the minute. 



Again, no shipper is so well equipped 

 that he can get as good results when 

 shipments are "refused," or complaints 

 made, as he can through the Adjusting 

 Department of the Produce Reporter. 



Finally, Members of this organization 

 do not lose their identity — do not turn 

 their marketing over to others, perhaps a 

 thousand miles away — but do their own 

 business — the doors of opportunity are left 

 open for the expansion and permanent 

 development of their business through 

 their own enterprise and ability. 



No matter how reliable the party who 

 wishes to do your business for you (and 

 there are many — though perhaps more 

 who are not), carefully consider the 

 future — what is there in their "System" 

 FOR YOU? 



Send for pamphlet, "Four Ways to 

 Market Your Crop." Tell us, how many 

 cars, what, and when (approximately) 

 you will be ready to ship. 



Produce Reporter Company 



34 SO. CLARK STREET 

 CHICAGO 



Reference : Telephones 

 First National Bank of Chicago Randolph 3412 



3413 



Gibson Fruit Company 



(Not Inc.) 



WHOLESALE COMMISSION 

 SHIPPERS' MARKETING AGENTS 

 FRUIT AND PRODUCE 



Our own Cold Storage Plant on premises 

 Codes: Capacity 200 Cars 



Modern Economy 131 South Water Street 

 Revised Economy CHICAGO 

 Revised Citrus 



Where will the 

 Apples Go 



? 



Within ten years — even five years — the yield of 

 apples in the great Northwest will have increased 

 greatly over the present output. Some say 100 per 

 cent — some say more. 



Will the consumptive demand show a sufficient 

 increase to take care of the surplus? 



If not, what will become of the apples? 



Oh, yes, this is theory, but just wait and see if it 

 isn't a matter worthy of serious consideration. 



We don't pretend to offer any suggestions beyond 

 the strenuous efforts we have been making to expand 

 the trade in box apples to the maximum. This season 

 we have handled successfully over 1,200 cars, which 

 have been shot to the four points of the compass. 

 That is selling some apples, when you come to think 

 it over — and we want to emphasize the fact that we 

 have put all this vast array of fruit in line for "con- 

 sumptive channels" with the least possible delay and 

 expense and with quite general satisfaction to growers 

 and buyers as well. 



But what of next season, and the next? 



We're thinking and planning. It is a matter of 

 serious concern to us, this SUCCESSFUL marketing 

 of Western Box Apples, as well as other fruits. 



Those interested in getting the most for the present 

 and the best for the future out of their ranches and 

 orchards should not delay writing us about marketing 

 their output the coming season, as well as hereafter. 



Gibson Fruit Company 



VlfHEN WRITING ADVERTISERS 



MENTION BETTER FRUIT 



