ipll 



BETTER FRUIT 



Page 



Continued from page 4S 

 in some of the fruit sections, to control 

 all of the details of growing and assem- 

 bling the crops. 



"These associations will form the 

 nucleus of the central selling agency or 

 exchange, which will have charge of the 

 marketing. It will be properly located 

 and equipped to handle the big business 

 in an up-to-date waj'. employing the best 

 sales manager and traffic expert that can 

 be had for monc}-. An executive com- 

 mittee representing each district will 

 constitute the governing board. None of 

 the districts will have to lose their indi- 

 viduality, as that feature will, in many 

 cases, be an important aid in selling the 

 crop. An educative publicity campaign 

 will be carried on. like that of the Cali- 

 fornia orange growers, to enlarge the 

 demand for Northwest fruits. 



"It is definitely stated and distinctly 

 understood that the new organization 

 shall not operate in restraint of trade. 

 It will seek to advance the best inter- 

 ests of the grower and consumer, thereby 

 incidentallj' benefitting the legitimate 

 dealer in the long run by doing away 

 with much of the speculative uncertainty 

 that now accompanies the handling of 

 fruits and produce. By eliminating the 

 middleman in the selling of fruits direct 

 from the grower to the dealer there will 

 be a tendency to bring relief to the con- 

 sumer by reducing the cost to him. Such 

 an effect should be generously welcomed. 



"The members of the executive com- 

 mittee named at the Walla Walla con- 

 ference to put this plan into execution 



are now busy in their respective districts, 

 acquainting the growers with the various 

 details and adjusting any differences that 

 may arise. A meeting will be called 

 earl}' next month, at which time the com- 

 mitteemen will report back their results. 

 From advices received I have no doubt 

 that we will be able to begin opera- 

 tions this year. All of the districts may 

 not come in, but if it is found desirable 

 to organize local associations, as many 

 of the districts have done, without all 

 the growers co-operating in the work, it 

 strikes me that it will be just as well to 

 launch this movement if only a limited 

 number of districts decide to come in. 

 There may be some difficulties, but they 

 will not prove insurmountable, and before 

 long, I am sure, we will be able to line 

 up the solid Northwest." 



Air. Otis says that there is a woeful 

 lack of knowledge as to the exact status 

 of the fruit industry in the Northwest. 

 The government compiles some statistics 

 that are good as far as they go, but they 

 have proved entirely inadequate. One 

 of the first things this organization will 

 undertake is to find out just where the 

 fruit industry is "at," the same as the 

 timbermen, cattlemen and wool growers 

 have done. "There has been too much 

 guess work," says Air. Otis. "The time 

 has come when we must introduce a 

 system based on accurate knowledge of 

 conditions. 



"Because of the largeness of the prob- 

 lem many of the districts have hesitated 

 to enter any scheme for organizing the 



whole Northwest. They have drifted 

 along, letting the situation handle them 

 instead of trying to handle the situation. 

 There is nothing too big for an intelli- 

 gent organization — one that is right and 

 honest. This one is. The fruit growers 

 simply want to take care of their best 

 interests and get what they are entitled 

 to for their labors. To be sure of this 

 in the future it is necessary that they 

 take action now." 



The executive committee named at the 

 Walla Walla convention is composed of 

 the following well known fruit growers, 

 representing all parts of the Northwest: 

 H. W. Otis, Wenatchee, chairman; Sher- 

 wood Williams, La Grande, secretary; 

 C. E. Whisler, Medford; J. F. Forvis, Dil- 

 ley, Oregon; C. H. Sproat, Hood River; 

 Allies Cannon, Weiser. Idaho; W. B. 

 Lanahan, Clarkston; William Teadt, 

 Hamilton, Montana: J. E. Trimble, Gar- 

 field: H. D. Lamb. Alilton, Oregon; 

 W. L. Nelson, North Yakima. These 

 men will meet again on the call of 

 Chairman Otis at a place to be desig- 

 nated. The Walla Walla conference was 

 preceded bj' a preliminary meeting in 

 Portland last January. 



J. F. LITTOOY 



CONSULTING HORTICULTURIST 



Orchard director, orchard schemes examined, 

 orchard plans submitted, orchard soils and sites 

 selected, nurseries visited and stock selected, 

 values examined for farm loans, purchasing agent 

 for land and orchard investments, acts as power 

 of attorney in selection of Carey Act lands. 



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30-03 

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 3144 



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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



