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BETTER FRUIT 



Page 5p 



CREATION 



The tone is the Jewel. 

 The case is the Setting. 

 The combination is the 

 Steinway — the Perfect 

 Piano. 



H E who is blessed with the power to create 

 is blessed with God's greatest gift to man, 

 and i< he uses that power to increase the 

 happiness of his fellow men he becomes a bene- 

 factor to the human race. 



The world owes homage to the men who have 

 devoted their burning energies to the consumma- 

 tion of one purpose, to the final and most perfect 

 development of an ideal. 



The Steinway Piano 



Is an example of the grand result of years of 

 persistent, purposeful striving after the very 

 highest musical ideal. Sons have taken up the 

 task where fathers left off, so that alternate 

 generations of genius, working through the finest 

 piano factory in the world, have evolved the 

 Steinway — a piano that has long since been 

 acknowledged the musical masterpiece of the 

 ages. 



Priced at $575, $625, $775 and up to 

 $1,600. Of course you can buy a piano 

 cheaper, but it will be a cheaper piano. 

 Why not get the best? 



VICTOR TALKING 

 MACHINES and 

 SHEET MUSIC 



Shernianjpay & Co. 



SIXTH AND MORRISON 

 PORTLAND, OREGON 

 Exclusive Steinway Representatives 



A Limited Number of the 



Automatic Wallace Peerless 



Power Sprayers can be had for immediate delivery on favorable terms. 

 These are the machines which regulate both pressure and load. Have 

 no equal for efficiency and reliability. Write or wire for prices and 

 name of nearest agent. 



AMERICAN SPRAYER CO. 

 Minneapolis, Minnesota 



J. D. WALLACE, Portland, Oregon 

 Western Sales Agent 



When we enter into friendly competition 

 with our neighbors from other fruit 

 growing sections at fruit fairs and 

 national apple shows we always learn 

 something, .and, whether we win or lose, 

 we go back home wiser and with a firm 

 determination to do better next time. 



"Talking about apple shows, why not 

 get up a world's apple show and have 

 apples from every country that grows, 

 or think they can grow apples. In place 

 of holding it a week hold it for a month 

 or two. Make it an educational as well 

 as an advertising feature. Have a regu- 

 lar apple school, lectures and demonstra- 

 tions from practical fruit growers. Pack- 

 ing contests, pruning contests, market- 

 ing problems and many other important 

 subjects. It was a herculian task to get 

 our people to enter the 'show ring,' but 

 when our commercial club put up the 

 money to defray all expenses it was dead 

 easy, and now that we carried of¥ the 

 gold medallion banner at the Third 

 National Apple Show at Spokane we are 

 feeling like Alexander the Great, sigh- 

 ing for more worlds to conquer. 



"Our commercial club gave a cash 

 prize of $50 to the merchants of Walla 

 Walla who made the finest display of 

 apples in their windows. Some twenty 

 stores, or more, were beautifully dec- 

 orated with that king of all fruits. Pass- 

 ersby never failed to stop, look and 

 exclaim, 'Oh. you apple.' In one store 

 apples and diamonds were placed side 

 by side and the apples attracted the 

 greater attention. In another store 

 apples were on display beside the finest 

 millinery. Even bonnets of the newest 

 and latest creation could not detract 

 from the big red apple. This, our first 

 attempt to decorate the stores with 

 apples, being such a success it was 

 planned to hold an apple carnival each 

 year in Walla Walla, and decorate every 

 business house in our city with apples of 

 scarlet and gold. 



"While ours is the garden city, it is 

 fast becoming the 'apple city.' Thou- 

 sands of acres of wheat and alfalfa land 

 are being planted to commercial apple 

 orchards, and in a few years we hope to 

 be placed on the map, and then we will 

 get into the 'show ring' in dead earnest. 



"When we enter the 'show ring' we 

 must not only have apples of uniform 

 size and high color, but also the finest 

 of flavor. There should be a tasting 

 committee as well judges at every apple 

 show. 



"Apple eating contests would open up 

 a larger market for our apples. We must 

 try and increase the consumption to keep 

 pace with the much talked of over-pro- 

 duction. One way to do this is to edu- 

 cate the people to eat more apples. 



"Why not get up a train load of prize 

 apples; let each section donate a carload 

 and take them back East to be giA^en 

 away where they will do the most good 

 for advertising purposes. I have no 

 doubt the railroads would transport them 

 free, and the commercial clubs would 

 raise what money was necessary for 

 advertising them in the East. The 

 'Northwest Red Apple Limited' would 

 be one of the greatest drawing cards 

 from an advertiiiing as well as a business 



standpoint. The East would know us 

 better. They would see and taste our 

 juicy apples. Short talks could be given 

 and pictures thrown on canvas, literature 

 handed out, and the goods would be 

 right there to speak for themselves. The 

 big red apple, that king of all fruits, from 

 the great Northwest, to which we all 

 take off our hats and hurrah." 



RICHLAND NURSERY 



Richland, Washington 



FRUIT TREES 



Complete stock of leading varieties of 

 Apples, Pears, etc. 



WRITE US FOR PRICE LIST 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



