BETTER FRUIT Pag 



NORTHWESTERN 

 FRUIT EXCHANGE 



Of¥ers to local fruit growers' associations in the States of Oregon, Washington, Idaho and Montana a highly organized, 

 efificient sales service, based on the principle of f.o.b. sales. It has passed through its first season with high success, as 

 attested by voluntary letters of warm approval, received from every one of its members, without exception. Its offices in 

 the Spalding Building, at Portland, are being enlarged and extended, and it has made its arrangements for the establish- 

 ment of a chain of branch offices, located at central market points in every quarter of the United States and Canada, in 

 charge of salaried managers, selected especially for their experience and general fitness. The whole country will be 

 divided in territories, with a branch office in charge of each territory, and these divisions will be limited in extent so 

 that the farthest point will not be over a night's ride on the train from the central branch, and every market, large and 

 small, will be in easy and cheap telephone communication. By this plan, the whole demand will be covered every day, 

 which is impossible under any other system. 



It will be remembered that the Exchange has marketed over 700 cars during its first season, most of which have 

 been sold f.o.b. shipping point, and 125 different markets have been employed, many of them having been opened for 

 the first time by the Exchange. This is the widest distribution on record in the Northwest, and the Exchange has only 

 begun; many new markets will be opened this season. 



As an example of the averages obtained by the Exchange for fruit from a representative district, it submits here- 

 under the season's averages, f.o.b., for eighty-one cars shipped from Cashmere, Wenatchee Valley: 



Three to Five-Tier 



Ex. Fancy 



Fancy 



Choice 



Spitzenbergs 



$2.06 



$1.85 



$1.35 



Winter Bananas 



2.50 



2.50 



.90 



Winesaps 



1.67 



1.56 



1.04 



Stayman Winesaps 



1.49 



1.46 



1.03 



Arkansas Blacks 



1.60 



1.56 



.95 



Rome Beauties 



1.47 



1.35 



.96 



Grimes Golden 



1.40 



1.34 



.91 



Black Twig 



1.33 



1.33 



1.04 



Yellow Newtowns 



1.47 



1.49 



1.00 



White Winter Pearmains . . 



1.33 



1.35 



1.00 



Black Bens 



1.27 



1.33 



.84 



Gano 



1.36 



1.33 



.83 



Missouri Pippins 



1.36 



1.19 



.96 



Northern Soy 



1.35 



1.11 





Ben Davis 



1.07 



1.04 



.93 



Senator 



1.19 



1.03 



.99 



Ortley . . . 



1.45 





.85 



King David 



Willow Twig 



1.41 



1.10 



1.03 



1.50 





1.00 



Mcintosh Red 



1.50 







Ben Hur 



1.35 



1.25 



1.00 



Three to Five-Tier 



Ex. Fancy 



Fancy 



Choice 



Commerce 



$1.31 



$1.32 



$ .89 



Lauvers 



1.35 



1.35 



.80 



Ingram 



1.35 





1.00 



Greening 



1.10 



1.10 



1.10 



Wagener 



1.15 



.95 



1.01 



Stark 





1.35 





Kane Spitz 



1.30 



1.30 



1.00 



Baldwin 



1.06 



1.03 



1.00 



Bellflowers 



1 20 



1.30 



.90 



Bietigheimer 







.85 



Black Beauty 







.80 



Chicago 







1.10 



Duchess 







1.00 



Fameuse 





1.05 



.90 



Geniton 



1.0.5 



1.05 





Gravenstein 



1.00 



1.00 



1.00 



Hoover 





.90 



.90 



Nonesuch 



1.10 



1.01 



.80 



Rambo 





1.35 



1.00 



Red Cheeks 





1.10 





Seek-No-Further 



1.38 



1.35 



1.00 



Note — These are "certified" averages. They have been verified by several of the most prominent fruit growers in 

 the Northwest, in nowise connected with the Exchange, whose names will be cheerfully supplied on application. 



In addition to the above prices, the Traffic and Claim Department of the Exchange, in charge of a railroad expert, 

 has collected and remitted to the above shippers alone about $1,300 in claims collected from the railroad companies, thus 

 attesting the practical value of an expert claim department. 



Associations desiring to avail themselves of the marketing service of the E.xchange should make application at once. 

 The service of the Exchange has been rendered the first season at less than actual cost; the continuance of the very low 

 rate depends, in future, upon the volume of the business; in other words, upon the support by the growers themselves. 



The Exchange is controlled by fruit growers, sincere in their efforts to provide a service which will help the whole 

 industry, and men whose interests are as fruit growers first and last, and therefore identical with the interests of every 

 other fruit grower in the Northwest. 



Many new associations have become members of the Exclnange in the past few weeks, among them some of the best 

 known associations in the Northwest. 



NORTHWESTERN 



GENERAL OFFICES: 



President. REGINALD H. PARSONS (President Hillcrest Orchard 

 Co., 200 acres; Vice President Rogue River Fruit and Produce 

 Association) 



Vice President, W. N. IRFSH (President Yakima County Horticul- 

 tural Union) 



FRUIT EXCHANGE 



PORTLAND, OREGON 



Treasurer and General Manager, W. F. GW'IN (Secretary Kenmar 



Orchard Company) 

 Auditor, DEAN H. WHITE 

 Traffic Manager, J. CURTIS ROBINSON 

 Casliier. A. A. PRINCE 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



