igii 



BETTER FRUIT 



Page 37 



grading, even to the point of refusing to 

 accept any carload that is not up to the 

 standard of grading. It is good fruit, 

 attractive fruit, that increases consump- 

 tion. Ordinary fruit, rotten fruit, inter- 

 feres with consumption. The dealer and 

 the grower both know this, and the 

 grower should be compelled to govern 

 himself accordingly if he doesn't see fit 

 lo do so otherwise. Therefore, it seems 

 proper that both the grower and the 

 dealer should adopt as a motto, "Quality 



first, quality last and quality all the time." 



California is a wonderful fruit state, 

 famous for its many varieties of fruits — 

 oranges, lemons, olives, grapes, peaches, 

 figs and others too numerous to mention. 

 While I have not seen the statistics for 

 this year, I presume the crop must be 

 almost $100,000,000. The varieties of 

 fruits grown commercially in the North- 

 west are not so many as in California. 

 Our principal varieties in a commercial 

 way are apples, pears, prunes, peaches 



BEAUTIFUL PORTLAND ROSES 

 Bessie Brown Frau Karl Druschki 



Frau Karl Druschki Blooming in Nursery Rows 

 Richmond 



Madam Caroline Testout 



and cherries. While no figures have yet 

 been given out, probably the fruit crop 

 of Oregon, Washington and Idaho will 

 be somewhere in the neighborhood of 

 $20,000,000 for the past year, the fruit 

 industry of the Northwest being the 

 fourth industry of our country. These 

 facts cannot help but convince us of the 

 magnitude and the future importance of 

 the fruit industry for the Northwest. 



The fruit business is about the only 

 line of business of importance that I 

 know of that is done on a con- 

 signment basis, and frankly 

 and honestly, gentlemen, the 

 quicker we get on a buying 

 and selling basis the better it 

 will be for everybody. The 

 fruit business can be con- 

 dttcted on these principles the 

 same as any other business. 

 Purchases can be made at an 

 agreed price for certain kinds 

 of fruits, packed according to 

 certain grades, a thorough in- 

 spection made at the shipping 

 end and the grade guaranteed, 

 so that the buyer will know 

 just what he is getting and 

 just what it will cost him laid 

 down, this to be subject to 

 final inspection by authorized 

 inspectors, when necessary, at 

 your end of the line, which 

 will protect you and compel 

 us to live up to our agree- 

 ments. This will do away 

 with much of the dissatisfac- 

 tion that has arisen in the 

 past through consignments, 

 and every grower will know 

 just what he is selling the 

 fruit for and every dealer will 

 know just what the fruit is 

 going to cost him. This cer- 

 tainly seems preferable to the 

 uncertain, indefinite results 

 that come from the consign- 

 ment business. 



I have talked with a great 

 many fruit dealers on these 

 subjects during the last few 

 years and in nearly every in- 

 stance I find that high class 

 dealers are in favor of buying 

 from associations, and many 

 have expressed themselves in 

 favor of f.o.b. purchases in 

 place of consignment. 



Gentlemen, we are engaged 

 in a great big business, which 

 is rapidly increasing, and with 

 many difficult problems to be 

 solved in the future. Your 

 interests and our interests are 

 mutual. It must be our aim 

 to give you better fruit, bet- 

 ter grading, better packing, 

 and guarantee it. This will 

 enable you to sell for better 

 prices, which means more 

 money for you and more 

 money for us. We are all 

 after the "almighty dollar," 

 Therefore, let us work hand 

 in hand. Our success will be 

 greater united than divided. 



