Page 46 BETTER FRUIT June 



NORTHWESTERN FRUIT EXCHANGE, PORTLAND,OREGON 



A BRIEF PROSPECTUS WITH PHOTOS OF ITS ACTIVE OFFICERS, BY C. A. MALBOEUF 



THE fruit growers of Oregon, Washington and 

 Idaho saw the sunrise of relief in the solution of 

 the marketing problem when the Northwestern Fruit 

 Exchange was organized July 29, 1910. For the first 

 time in the history of Northwest fruit, an eifective 

 and most economical means was offered to the gi-ower 

 to broaden the markets for his product, insure its 

 direct movement to the consuming trade and justify 

 returns upon the basis of actual market values, as 

 regulated by supply and demand. These features 



REGINALD H. PARSONS, President 

 Medford, Oregon 

 Director Rogue River Fruit and Produce 

 Association 



A. C. RANDALL, Director 

 Talent, Oregon 

 President Talent Orchard Company 



could only be brought about by co-operation of dis- 

 tricts through one body, the latter having a thor- 

 oughly equipped, powerful and scientific selling 

 machinery to act for the whole. The Northwestern 

 Fruit Exchange, being directly composed of local 

 associations, with its stock, policy and management 

 under the absolute control of the fruit growers them- 

 selves, was a fulfillment of the long cherished hope of 

 the grower. Broad-minded, far-seeing fruit growers 

 headed the Exchange. They had large interests of 



W. N. IRISH, Vice-President 

 North Yakima, Washington 

 President Yakima County Horticultural Union 



WILLIAIW M. RICHARDS, Director 

 Seattle, Washington 

 Formerly Vice-President Yakima County Horticultural 

 Union 



their own to protect and upbuild, but they had alsi' 

 the welfare of the entire Northwest at heart, and thi;- 

 was the basic principle of the organization. 



The advent of the Exchange in the field at the 

 "eleventh hour" in 1910, although a severe handicap, 

 does not appear to have lessened the effectiveness of 

 its work in any way. It marketed seven hundred cars 

 of fruit, representing practically every section of the 

 three states mentioned, with remarkable success. 

 Ninety per cent of this volume consisted of f.o.b. 



W. F. GWIN, Treasurer and General Manager 

 Portland, Oregon 

 Secretary and Treasurer Kenmar Orchard Company 



HON. FREMONT WOOD, Director 



Boise, Idaho 

 President Idaho Horticultural Society 



