Page 72 



BETTER FRUIT 



June 



two-tier pack they could be packed 

 three-tier, and a certain trade was always 

 willing to buy three-tier peaches at a 

 commensurate price, whereas before a 

 two-tier pack of too small peaches meant 

 rejection, and frequently nothing in 

 return, often not sufficient to pay the 

 charges. This led to more peaches being 

 packed in crates when they ran below 

 a certain size. Of course, crate pack has 

 been put up for many years, but I believe 

 there have been fewer complaints from 

 the f. o. b. trade on peaches packed in 

 crates than in former years, chiefly due 

 to the fact that there was no deception, 

 as it was well known that peaches packed 

 in crates were of good quality, but small. 

 I am not trying to urge the packing of 

 peaches in crates, except on certain 

 varieties which go to auction, for the 

 reason that the Western trade like the 

 peaches put up in the California boxes 

 because they can be re-shipped and 

 handled easier, and with less danger of 

 the facing being disturbed and the pack 

 being called slack and poor. 



In plum packing we have unquestion- 

 ably made great strides. In fact if it 

 were not for standardization in Placer 



County the market would have been sur- 

 feited with small-sized, unmarketable 

 Burbank plums, put up in the old style 

 three-tier pack, whereas this year it was 

 a blessing to have a lot of this fruit kept 

 at home, and thus make way for the fruit 

 that was fit. In turn this developed the 

 permanent place for a four-tier pack of 

 small plums. We found many markets 

 that will pay as much for a small plum 

 packed four tier as they will for a reason- 

 ably good sized plum packed three tier, 

 for the reason there is a certain class of 

 fruit stand trade that can use a small 

 plum very profitably. The same applies 

 to prunes. 



On the question of pear packing Cali- 

 fornia has always stood pretty well. 

 The main advantage this year was that 

 wormy stock was kept at home, and 

 gnarly fruit was also tobooed. In fact 

 a certain section that was always looked 

 upon as having second-class Bartlett 

 pears this year outsold all the other 

 sections, and I think it was almost 

 entirely due to the fact that that section 

 accepted standardization and the other 

 two main sections did not accept the 

 rulings, with the result that the plan 



proved itself in the pears more than in 

 anything else in showing the relative 

 advantages. I believe in another season 

 that sections like the Sacramento River 

 and Suisun would be many dollars ahead 

 if they were to accept some form of 

 standardization, so as to keep at home 

 the shipments of under-sized and imma- 

 ture stock that never colors or ripens, 

 and becomes a stumbling block for the 

 better quality that is shipped about a 

 week later. If first class Bartlett pears 

 were marketed from the beginning we 

 couldn't begin to supply the demand, but 

 the trouble is that a few early cars are 

 put on the market, the buyer obtains a 

 small supply at a big price, the fruit 

 never colors and becomes the worst kind 

 of a drug in the store, so much so that 

 he will not put in a stock of the later 

 arrivals, and thus forces the market 

 down through lack of demand. The 

 grower actually suffers more through 

 obtaining a good price on the first few 

 cars and a low price on the great many 

 cars following than if he were to keep 

 his product on the trees until the fruit 

 was riper and more fit for human con- 

 sumption. This is a very important 

 question, because in the Bartlett pear 

 Northern California has an asset that is 

 very great indeed, and by the proper 

 handling this variety can be made one 

 of the greatest money makers in the 

 business. There is almost no limit to 

 the marketing possibilities of Bartlett 

 pears if put up in the right way. The 

 California Bartlett is known in the 

 United States, Canada and Mexico as 

 standing in a class by itself. It is one 

 of the few fruits that ripen to a greater 

 state of perfection off the tree than on, 

 so that when eating a California Bartlett 

 pear the consumer enjoys something that 

 cannot be equalled for lusciousness. A 

 little attention to this question would 

 return vastly more than the outlay of 

 time and money. 



Grapes — In the packing of grapes we 

 are really somewhat in an experimental 

 stage. It is generally admitted that we 

 have a receptacle that is not conducive 

 to the best carrying of our product. 

 It is a problem as to the direction in 

 which we should bend our efforts for a 

 package to take the place of the present 

 one. The experiments as carried on at 

 Lodi by the United States Department 

 of Agriculture have shown almost con- 

 clusively that the so-called commercial 

 pack is not good for the product. It 

 develops decay because the fruit is 

 injured through pressing and crowding, 

 the bloom is rubbed of? and ventilation 

 is seriously interfered with. I believe 

 that in handling the product of a great 

 vineyard a new method will have to be 

 adopted to make a satisfactory pack. I 

 believe that the tendency is rapidly 

 developing in the direction of a central- 

 ized or house pack, the same as in the 

 orange and apple business. I believe in 

 time the home pack will almost entirely 

 disappear, except in sections where the 

 vineyards are comparatively small and 

 the farmer, with his family, is able to 

 handle most of the product. Where one 

 has to depend on outside help it will 

 be necessary to centralize the pack so as 



FRUIT GROWERS, YOUR ATTENTION! 



Royal Ann, Bing and Lambert cherry trees; Spitzenberg and 

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ATT ^ T A A "V MONTE VISTA NURSERY 



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Crop Specialist Tells 



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i500^<'li!00''^!i££S 



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4. O. GILBERTSODI, CROP SPECmuST^ 

 Box 620 Mason City, gowa. 



f Have Farmed For ^ 

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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



