/pjj 



to get the highest efficiency on the pack 

 itself and the closest kind of unbiased 

 supervision as to what should go into 

 the package. The grape business has 

 unquestionably been seriously interfered 

 with by poor packing, and I believe that 

 the committee at Lodi, also other sec- 

 tions, where house pack is rapidly com- 

 ing into favor, would do well to spend 

 part of the fund on experimental work — 

 developing a new style package. 



This season the writer personally 

 examined quite a few thirty-pound lug 

 boxes of Tokays in Portland and other 

 cities, and found that the fruit shipped 

 in the thirty-pound lug boxes showed 

 up in excellent shape, much better than 

 the same fruit packed in the ordinary 

 crate, but the trade was not educated up 

 to the package and were not altogether 

 in favor of it because it did not make an 

 ideal re-shipping package, a feature that 

 has to be carefully considered. A great 

 proportion of the California fruit is 

 re-shipped into small towns after it is 

 unloaded from the car, and it is neces- 

 sary to have a snug package, and one 

 that is easy and safe to handle. 



BETTER FRUIT 



Markings — I believe that we should 

 have a uniform system of marking for 

 each variety of fruit. I do not believe 

 that Placer County should have one sys- 

 tem, Solano, Yolo and Fresno Counties 

 each another, as it is confusing to the 

 buyers. I was told when East that the 

 marking, such as "Not over 72 peaches," 

 was disliked for the reason that many of 

 the buyers are foreigners, who are not 

 familiar with the English language, and 

 although they understood the figures 

 "72" or "84," or whatever numbers 

 might be on the box, they did not read 

 the English words surrounding it to the 

 effect that the box contained that num- 

 ber and larger, and when they would 

 buy ten or fifteen packages and find 

 some 84s, some 72s and some even larger, 

 there was an immediate howl and claim 

 that the grower was trying to fool them. 

 The marking that seemed to be most in 

 favor was the system that prevails in the 

 dried prune business, that is "60 to 70," 

 "80 to 90," etc.; then the buyer would 

 have no doubt in his mind as to the 

 approximate number of pieces of fruit 

 in the box. A great proportion of our 



Page 7J 



NEW RESIDENTS 



We are always pleased to extend courteous assistance to new residents of Hood River and the 

 Hood River Valley by advising them regarding any local conditions within our knowledge, and we 

 afford every convenience for the transaction of their financial matters. New accounts are respect- 

 fully and cordially invited, and we guarantee satisfaction. Savings department in connection. 



HOOD RIVER BANKING AND TRUST COMPANY 

 HOOD RIVER, OREGON 



LESLIE BUTLER, President 

 F. McKERCHER, Vice President 

 TRUMAN BXJTLER, Cashier 



Established 1900 

 Incorporated 1905 



Butler Banking Company 



HOOD RIVER, OREGON 

 Capital Fully Paid $50,000 Surplus and Profits over $50,000 



INTEREST PAID ON TIME DEPOSITS 

 We Give Special Attention to Good Farm Loans 



If you have money to loan we will find you good real estate security, or if 

 you want to borrow we can place your application in good hands, and we 

 make no charge for this service. 



THE OLDEST BANK IN HOOD RIVER VALLEY 



LADD &TILTON BANK 



Established iS$g 



Oldest hank on the Pacific Coast 



PORTLAND, OREGON 



Capital fully paid 



Surplus and undivided profits 



$1,000,000 

 $600,000 



OMcers : 



W. M. Ladd, President R. S. Howard, Jr., Assistant Cashier 



Edward Cookingham, Vice President J. W. Ladd, Assistant Cashier 



W. H. Dunckley, Cashier Walter M. Cook, Assistant Cashier 



INTEREST PAID ON TIME DEPOSITS AND SAVINGS ACCOUNTS 



Accounts of banks, firms, corporations and individuals solicited. Travelers' 

 checks for sale, and drafts issued available in all countries of Europe. 



Capital Stock $100,000 Surplus $32,000 



FIRST 

 NATIONAL 

 BANK 



HOOD RIVER, OREGON 



F. S. Stanley, President 

 J. W. HiNRiCHS, Vice President 

 E. O. Blanchar, Cashier 

 V. C. Brock, Assistant Cashier 



ESPECIAL ATTENTION AND CARE 



GIVEN TO BUSINESS DEALS 

 FOR NON-RESIDENT CUSTOMERS 



Thorough and Conservative 



Assets over $500,000 



Savings Bank in connection 



A Reputation to Sustain 



Vineland 

 Nurseries 

 Company 



Clarkston, Washington 



PROPAGATORS OF 



Reliable Nursery Stock 



All stock budded from bearing trees, 

 fruit and ornamental 



ASHLAND DISTRICT 



of the 



ROGUE RIVER 

 VALLEY 



Orchards near the City of Ash- 

 land, Oregon, hold the highest rec- 

 ords for productiveness per acre, 

 in comparison with all the other 

 orchard localities of similar size. 



A booklet descriptive of the many 

 resources of this city and the sur- 

 rounding country will be sent free 

 on applying to the Publicity Depart- 

 ment of the Ashland Commercial 

 Club, Ashland, Oregon. 



WHEN WRITING advertisers MENTION BETTER FRUIT 



