Page 80 



BETTER FRUIT 



June 



production. Missouri and Southern Illi- 

 nois were known for generations as great 

 apple sections. St. Louis would be a 

 splendid place in which to make a grand 

 exhibit. It esems to me, from the point 

 of view of advertising Oregon and adver- 

 tising the apple industry of the North- 

 west, that the Oregon Horticultural 

 Society, in connection with the apple 

 growers, should take upon itself the 

 greater purpose of moving the apple 

 show through a circuit of the Western 

 and Middle Western cities — farm cities — 

 where, instead of great crowds of city 

 bred people with just a sprinkling of 

 farmers, instead of those just coming to 

 see the show from curiosity, there would 

 come in crowds the producers themselves 

 from the farming centers, from the agri- 

 cultural centers, towns like Sioux City, 

 Iowa, and Aberdeen, Dakota. 



If the Oregon apple show is perfected 

 to the highest point, as I certainly think 

 it will be, and if the prize winning 

 exhibits can be taken back there to those 

 cities, they will advertise Oregon and the 

 Pacific Northwest even more than it is 

 being advertised today by the National 

 Apple Shown in Spokane. These things, 

 it seems to me, are entirely possible. 

 The Horticultural Society is the agency 

 through which this work can be taken 

 up. Your president, Mr. Atwell, spent 

 three months of this present summer 

 and fall traveling around through the 

 East, largely on the purpose of this 

 organization. He went there not only 

 with the prestige of being the president 

 of this society, which commanded the 

 confidence of people throughout the 

 East, many of whom knew him person- 

 ally, but he went with the backing of 

 the commercial organizations of this 

 city and state, of the Oregon Develop- 

 ment League and the Portland Commer- 

 cial Club. He was royally received and 

 welcomed. The people felt that he had 

 a message for them in telling about 

 Oregon as an apple state. The news- 

 papers printed columns of his interviews, 

 and he advertised the state in that way. 

 Most valuable of all, he acquired infor- 

 mation as to the possibility of exhibit- 

 ing Oregon fruits, and his views on these 

 matters are worth more than you pos- 

 sibly realize. He is authority on the sub- 

 ject, and we look to him as a leader. 



Let us all get together on this in the 

 right spirit and with enthusiasm. Let 

 every individual member of this society, 

 every individual grower, realize that this 

 will not only raise the standard of the 

 industry, but it will advertise this sec- 

 tion of the country as a better place in 

 which to live. Sometimes we get the 

 idea that the apple is being talked about 

 too much, that we ought to talk more 

 of livestock and the more staple indus- 

 tries, but it seems that the apple is the 

 most valuable, in an advertising way, as 

 an index of the climate. A perfect apple 

 cannot be raised in any country where 

 the climatic extremes are so great as 

 they are in the Middle West. 



This is a country of opportunity, of 

 great resources, a country where a young 



man can come with practically no means 

 and find for himself a future. It is a 

 country where anyone who has accumu- 

 lated means can come in order to live 

 instead of exist. In our advertising we 

 have headed advertisements with the 

 wording "Opportunities in Oregon," and 

 we have headed other advertisements 

 with the words "Mild Climate in Ore- 

 gon," and it is the mild climate which 

 seems to appeal to the larger number. 

 The apple of the Northwest is today the 

 great advertisement of climate, and a 

 climate where the peach can grow is 



CDD A \7¥Vf* AN ABSOLUTE NECES- 

 ^rKAY llllj ITY for comfort and con- 

 venience in spraying; made 

 OWTT'l'f* to your measure; also OVERSUITS 



^IJ I I ^ for farmers, meclianics, miners, team- 

 sters, automobile owners, and hunting, 

 fishing and camping. Send for pamphlet and prices. 



AGENTS WANTED 



ARNOLD SPECIALTY CO. 



Box 182 Poughkeepsie, New York 



RetterFannkg 



1/ tf, A John Deere 



^^^fjji:', —-Just Out 



lA. Farmer Can 



Get It Free 



THIS valuable book has eighteen articles on live 

 (arm topics, written by the highest authorities. 

 Get the book and a full description of John 

 Ucere Plows and Cultivators. They are the imple- 

 inenls of quality, made for farmers who want the 

 best. We will send the book and catalogue of John 

 Deere goods if you write for 



Package No. 46 



Mention the package number sure, then 

 you will get exactly the right stuff. 



DEERE & COMPANY, MOUNEjLL 



GENUINE 



1 



DIAMOND CHICK FOOD 



Insures Healthy, Vigorous, 



Sturdy Chicks 



A SCIENTIFIC ABn> 

 COMPLETE FOOD. 



'^"'^ Nothing Else 



100 LBS 



IPortlandSeed 

 Company 



^ ortliuid Oregoi^ 



IJ~ 80Lt i«ianufactubebs 



Needed 



"Diamond" Chick 

 Food ismade from 

 select grains and 

 seeds, sweet dried 

 meat, grit, shell 

 and charcoal. 

 Steel Cut, No Dust. 

 Accurately p r o - 

 portioned and al- 

 ways of uniform 

 food value. Not a 

 tonic, not a med- 

 icine, but a nat- 

 ural food. None 

 other so good. 



Ask for Free Sample. 



Onr 1911 Special Catalog of 

 "Diamond" Quality Poultry 

 Supplies with practical sug- 

 gestions and information on the 

 care of poultry, their diseases 

 and treatment — sent free upon 

 request. Ask for catalog No.202 



Portland Seed Co. 



Portland : : Oregon 



»> > Juat received 8 Carloads of Mandy Lee Incubators. 

 Can now make Immediate shipment. 



Warning to 

 Poultrymen 



The wonderful Buccesaful 

 and superior quality of 

 our "Diamond" Chick, 

 Scratch and Egg 

 Foods has caused them 

 to be widely imitated, un- 

 scrupulous dealers going 

 so far as to brand their 

 j)roduct as "Diamond." 

 Do not be deceived 

 by these mixtures, 

 if you are not already 

 familiar with our Poultry 

 Foods send at once for free 

 samples. Compare them 

 with others and note the 

 "Diamond Quality." In- 

 sist that our name and 

 "Diamond" trade mark 

 appear on each package. 

 It's your guarantee of real 

 quality — the highest ob- 

 tainable. "Diamond" 

 Chick, Egg and Scratch 

 Food is put up in 100 lb. 

 bags, full weight. 

 The genuine original 

 "Diamond Chick Food is 

 manufactured only by the 

 Portland Seed Co. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



