To Oar Frien35 an3 Vo^i^rons,. 



TT is wilh pleasure we send our customers and friends our New (jiurdcn Annual for 

 1894. The past year has witnessed the great World's C<)Iinnl)i:ui rixpoHilioii, 

 which has shown to the world the immense strides in civilization this country has made. 

 The fair has been a success, but not so with many industries, which hav(} experi(;nc(!d a 

 serious depression and which has also indirectly alfected the farmer, in (lepressirig the 

 price of farm produce. But the outlook is more cheerful and we soon liope to see a 

 revival of better prices for all farm products. 



Iowa is the favorite garden spot of the United States; it has raised bouriliful (•r()[),s of 

 nearly all agricultural products, in this unfavorable season. Seed crops ;u (; fair and 

 excellent in quality; there will be a shortage in some items, especially wax beans, Inntin, 

 dwarf peas, radishes and potatoes; prices will rule somewhat higher on th(;se and a pros- 

 pect of running out at end of season. 



In looking over our annual it will be found a book of plain talk, giving lni<; descrii)- 

 tions, and omitting exaggerated illustrations. We only olTcr th(} ('ream of Standard 

 Yarieties at fair prices. We omit many useless varieties offered by oi her seedsjncjn, as 

 we think it is a waste of time and money to experiment with all that is oHered. With 

 our diversified climate it will always be necessary to oii'er some varieties wliich, in 

 general, may not suit all sections and soils. With sincere thanks to our custoniers for 

 their valued orders of the past, we solicit a continuance of your esteemed palror)ai/e. 

 We wish all our Friends and Patrons a prosperous and Happy New Year. 

 OUR FIRST aim is to sell only the best seeds it is possible to produce. W(} have quoted 

 prices as low as possible for tested seeds of high quality, and intelligent gard(;n- 

 ers need not be told that poor seeds are dear at any price. 'J'he injportan(;e of 

 procuring seeds from reliable dealers cannot be overrated. Our seeds are grown 

 here at home or under special contract for our trade, in sections best suited to 

 their perfect development, and many from stock seed supplied by ourselves and 

 under our supervision. 

 WARRANTY. — While we feel that it is as much to our interest to furnish customers 

 with good seeds as it is theirs to have them, yet we cannot of course guarantee a 

 good crop in every case, as this is dependent upon natural causes, which are 

 beyond our control. But we do guarantee that all seeds sold by us are 0rst cJass^ 

 pure and strong germinating power, in so far that should any prove otherwise we 

 will rehll the order free or refund the price paid us. Further than this we canno 

 warrant. We know positively that Cole's Seeds are surpassed by none and seldom 

 equalled in high quality. 

 TESTED SEEDS.— We test the germinating qualities of our seeds. The freshest »eed« 

 may sometimes fail: hence the value of this precaution to send out none but good 

 seeds. We know with proper treatment our seeds will grow, and by following the 

 cultural directions given, though brief, the least experienced cultivator can not 

 fail to have success. 



FAIR PRICES. — We endeavor to meet the competition of tqually good hc^cAh. But have 

 no "Cheap Seeds" to offer. If you are offered lower rates than these, and will 

 send them to us, stating by whom offered, we will try to meet same. 



MARKET fiARDENERS.— Market gardeners and institutions who use large quantites of 

 bulk seeds should send for our special Market Gardener's i-'rice List. 



TO DEALERS IN SEEDS.— Our Wholesale Trade List of Seeds, in Bulk and Papered, 

 sent free on application, to all those who buy to sell again. Correspondence 

 solicited. 



In conclusion we tender our hearty thanks for past favors, and trusting that our old 

 friends and patrons may continue for many years to come, and those who irjaj now for 

 the first time favor ns with their esteemed orders, we shall see they have no cause to 

 regret it, we remain as always. Yours respectfully, 



COLE'S SEED STORE. 



Pella, Iowa, January 1, 1894. 



