OUR FRIENDS AND CUSTOMERS 



With the beginning of the Twentieth Century, we hand you our New Garden 

 Annual for 1901, with our best wishes for a prosperous and happy New Year. 



It gives us great pleasure to extend a hearty greeting to our old friends and 

 cuE^tomers, who have sent their orders from year to year to us for a supply of 

 Seeds. 



We embrace this opportunity of thanking our customers for their liberal pa- 

 tronage, and their many flattering testimonials, a few of which we print in the 

 following pages. 



In making up our Catalogue we have tried to make it as comprehensive as 

 possible, at the same time avoid exaggerated descriptions or overdrawn illustra- 

 tions, as done by so many. 



We hope to receive your orders again this season, and whether large or small 

 they will receive our best care and attention. 



We Aim to supply Seeds of the highest quality at the lowest possible price. 

 Our success depends on the good will of our customers. We use all possible care 

 and diligence to have every Seed that leave<^ our house as perfectly pure and true 

 to name, freshness and germinating powers as it is possible for human oversight 

 to make it. Good crops can be grown only from the best Seeds, and for over a 

 quarter of a century it has been our aim to supply them direct to every garden 

 in America, at fair prices. Every intelligent gardener knows that the best Seeds 

 ciirnot always be the cheapest in money. Really good Seeds are the cheapest in 

 tJie end. Seeds like drugs, require knowledge and care to handle them. 



Seed Crops, many sorts are very short this year, especially Beans, Peas and 

 Radish. In some instances there is not hall a crop harvested. Prices on some 

 of these items will rule firm during the season. 



TESTING SEEDS. — We make it a rule to test all Seeds as to vitality before any 

 are sent out. We know, with proper care, and planted at the right season, 

 our Seeds will grow. But many, with even careless planting or bad weather, 

 will still blame the Seeds if they do not grow. But should any be sent out 

 that fail to grow when properly tested, we stand ready to replace the same or 

 give value in other seeds. 



WARRANTY — Complaints made that Seeds are not good, or failed to produce a 

 crop, can often be attributed to other causes than to the quality of the Seeds. 

 The very best Seeds may fail by sowing too deep, too shallow, in too wet or too 

 dry soil, insects destroying the plants as soon as or before they appear, wet or 

 cold weather, frosts, blight or rust, chemical changes in the Seeds induced by 

 extremes of temperature, etc. For all these contingencies, on which the suc- 

 cess of a crop depends, it will readily be seen it is sheer folly to warrant 

 them to produce a perfect crop. Undor all these circumstances, while we ex- 

 ercise the greatest care to have all Seeds pure and reliable, we do not give 

 any warranty, expressed or implied. But we do guarantee that all Seeds sold 

 by us are first class, true and pure, ond of strong germinating power. We 

 know positively that Cole's Standard Seeds that grow, are surpassed by none 

 and seldom equaled in high quality. 



MARKET GARDENERS AND DEALERS, who buy Seeds in bulk and in large 

 quantities, are requested to send for our Wholesale Price List. 



OUR RESPONSIBILITY— As this Catalogue will go into the hands of many who 

 have never dealt with us, we kindly ask for a trial order from you, which 

 shall have our best attention. As to our standing, we refer you to the Bella 

 National Bank, to the Postmaster, or to the Express Agent. 

 In conclusion we tender you our thanks for past favors and trust to hear 

 from many of our customers. Wishing you another year of prosperity, we re- 

 main. Yours Respectfully, 



COLE'S SEED STORE, 



Pella, Iowa, Jan. 1, 1901. 



E. M. COLE, Proprietor. 



