40 



THE SMALL NURSERY 



When you write your catalog, try and write your own 

 descriptions, and use good illustrations. If you quote 

 prices on a separate sheet you will be able to use your 

 descriptive catalog over a period of years. This is an 

 important financial consideration, as catalogs cost money. 



If you would know more of the practice of advertising, 

 study the methods of your successful competitors; and 

 study books on the subject. If you are in love with your 

 business you will find it a fascinating game to see what ad 

 produces the best results, and then try to better your work. 



What has been written here is not a comprehensive 

 plan for any one nursery. None could be presented be- 

 cause you7^ business is individual, peculiar. Don't you 

 think so ? 



