Chapter III 



ESTABLISHING A NURSERY OFFICE 



S this book is written to help, if possible, the man 



about to enter the nursery business, we will pre- 



surhe that he has now made up his mind to start 

 along one of the lines suggested in the second chapter 

 and is ready to begin operations. It is the honest opinion 

 of the writer that the proper place to start work is the 

 place where all other work originates — the office. 



It is true that clothes don't make the man, but there 

 is no gainsaying that they go a long way in creating 

 impressions. I have in mind a large nursery which grows 

 good stock and gives real service; yet, if the prospective 

 purchaser were to gain his impressions from its office 

 it is quite likely that he would pass on to the next place. 

 There are doubtless hundreds of ten-acre nurseries with 

 a better office system, and a more impressive front. 

 However, this big concern doesn't get its business because 

 of that poor office but in spite of it; and because back of 

 it all it has the stock to offer. 



In the case of the small nursery where stock is none too 

 plentiful, it is, therefore, of double importance that the 

 methods be up-to-date and that good first impressions 

 be made. How, then, can these good impressions be 

 made? And what are the requirements for an efficient 



office ? 



17 



