14 



THE SMALL NURSERY 



do this is Publicity, as thus ably pointed out by Mr. 

 Holden: 



"The matter of building up a business is a pretty deep 

 study. The florist, as a rule, already has a trade to 

 start on, for his flower customers will quickly respond 

 to the advances of the nursery end once they know the 

 florist has the stock to off'er. Few florists would find it 

 profitable to send out a complete catalog. This brings us 

 to possible advertising in the local papers, which is usu- 

 ally a good puller. Inexpensive but tasty little booklets 

 of nursery off'erings; mailing cards or folders; something 

 in the line of printed work which may be mailed for a 

 cent or even two cents; or, if the territory is not too ex- 

 tensive, handed from door to door — these are always good 

 pullers. Publicity is the main thing. Once people know 

 that they can get their stock nearby, they will respond, 

 providing they know that the service and the stock are up 

 to the mark.'' 



Thus we end the first part of our book and the subject 

 of Anticipation, For the man who is already running a 

 nursery there can only be agreement or disagreement 

 with the theories and suggestions contained in these two 

 chapters. But for the man who is contemplating the 

 establishment of a nursery, there has been presented 

 some food for thought that is well worth digesting. 



