HOW TO INSURE SUCCESS 



11 



them, which requires a considerable outlay of capital 

 as well as men well experienced in the nursery line. The 

 florist in a small town who is fortunate enough to have a 

 vacant lot near him can best take care of this business by 

 purchasing a moderate quantity of stock at the beginning 

 of the season and heeling it in. This will enable him to 

 take care of ordinary orders. Larger orders could be 

 handled by shipping them direct from the nursery to the 

 customer. A man in such a position could take care of a 

 limited number of shade trees as well as evergreens and 

 shrubs.' —R. M. Wyman. 



**A sales yard where a stock of these items may be 

 carried through the Spring and Fall shipping seasons 

 seems to fill the bill more fully than any other mqthod 

 we have ever tried. We believe the average florist who 

 can secure a yard within easy reach is wise to carry 

 samples, heeled in in an attractive manner.'' — Storrs & 

 Harrison Company. 



'*Where this is not possible it seems to us that a florist 

 would do well to act as a representative for a nursery, 

 making the sales and ordering material just as it is wanted 

 for each order." — The Wm. H. Moon Company. 



THREE KINDS OF FLORIST-NURSERYMEN 



From the above suggestions it may be seen that there 

 are three ways in which a florist can handle nursery stock, 

 each method fitting into his own peculiar circumstances. 

 These are: 



1. The city florist with just a shop can be a nursery 

 agent. 



2. The florist having greenhouses and'space for a show 

 ground can do a good business without growing his 

 own stock by having good connections with a large 

 nursery. 



