4 



THE SMALL NURSERY 



or several evenings driving around to see how many places 

 there are that would be improved by landscape planting. 

 If pleased with the result of his investigations, he should 

 at once lay plans to embark in the nursery business. 



Right at this point may be a good time to consider one 

 of the objections that may have come to your mind, 

 especially if you are already doing a large business in 

 potted plants for the Spring trade. That question is as 

 to how far the nursery business will conflict with your 

 floral work. There is no denying that if all the nursery 

 work came in the Spring, there would be some objection 

 on this score. It is an acknowledged fact, however, that 

 Fall planting is as generally satisfactory as Spring plant- 

 ing, and by stressing this point in all of your advertising 

 you can find much to do in the. Autumn. Then, too, dur- 

 ing the Summer you will have ample opportunity for 

 activity in soliciting business and getting the nursery 

 into shape. 



The question of whether or not you should extend your 

 operations into the nursery business depends to a greater 

 or less extent on your equipment. In the sense that the 

 word ''equipment" is used here we refer not to such 

 material things as shovels, spades and delivery cars, but 

 rather to ''yourself." 



The vital power of the nursery business, like that of 

 any other business, is in the breadth of the management, 

 in a thorough knowledge of the profession, and in the 

 abihty to sell and to grow. Before you purchase a tree 

 or plant out a shrub you should feel convinced that you 

 are in love with your work and are willing to push it to 

 the limit. Many an enterprise proves a failure because 

 the owner does not ha\'e faith enough in it to stand behind 

 it strongly during times of trouble. If you have faith 

 and ambition you stand a big chance of success. As faith 



