2 



THE SMALL NURSERY 



and vice versa'' One cannot very well get away from the 

 fact that if he has the stock there is rarely any trouble in 

 selling it. Although the time will soon come in the 

 nursery business when there will be plenty of stock for 

 all, business can never be done satisfactorily if you have 

 to rely for your stock on some distant wholesaler. There 

 is nothing that a customer likes better than to have you 

 say, **Yes5 we have it growing right here. Would you 

 like to select and help dig it There is a psychological 

 effect about being able to see nursery stock growing that 

 is hard to discount. 



WHY FLORISTS SHOULD RAISE NURSERY STOCK 



There are various reasons why florists are adding a 

 nursery to their business. The first, as has been suggested, 

 is the actual demand on the part of the public. It is only 

 natural for customers to expect a florist to sell a shrub 

 or two along with an order for some other plant, because 

 the public does not clearly appreciate the differences 

 between the several lines of our allied trades. We are all 

 horticulturists and as such we should provide everything 

 that the name implies. This demand of the public that 

 the florist should handle shrubs and trees is more pro- 

 nounced in suburban districts and localities where there 

 is no nursery, and a survey of the situation shows that 

 such places are numberless. Then, too, the demand for 

 ornamental plantings is increasing steadily, in spite of the 

 economic conditions that are disturbing other industries. 



Another reason why the florist is called upon to supply 

 nursery stock is that the public has become wary in its 

 dealings with the average ''tree peddler'* who, all too 

 often, without knowledge of the first principle of land- 

 scape requirements, sells a bill of goods and then washes 

 his hands of the entire matter. The purchaser of trees 



