PUBLISHER'S NOTE 



^HIS book has been written by a nurseryman for other 



nurserymen, both actual and prospective. This, in itself, 

 is of no little significance, for when an industry such as the nursery 

 business reaches the stage of needing and having its own litera- 

 ture, then it certainly can be said to have won a position of 

 permanent prestige and unquestionable importance among the 

 forces and agencies that are carrying on the world's work. 



Much has been written for the general grower about the 

 methods of propagating and growing nursery stock, but this is, 

 so far as we are aware, the first attempt to systematically 

 review the basic principles of business organization and admin- 

 istration that are no less essential to the success of a nursery 

 enterprise than to that of any other industrial or commercial 

 venture. The author has discussed these fundamentals in rela- 

 tion to the "small nursery," partly because it is in that con- 

 nection that they can be most concisely covered and most 

 easily grasped; partly because it is the type of business with 

 which he is personally familiar; and partly because it is the kind 

 of business with which the greatest number of beginners will 

 naturally be concerned. It is a welcome pioneer in a broad, 

 fertile field that needs and deserves development. 



Special attention is called to the Appendix, in which are 

 presented, through the courtesy of The Florists Exchange and 

 Horticultural Trade Worlds an excellent and simple system of 

 cost accounting that has proved its usefulness; and, through the 

 courtesy of the Standardization Committee of the American 

 Association of Nurserymen, the entire text of that Committee's 

 admirable report as approved by the ^Association in July, 1923> 

 and thereby adopted for the use of all members and ultimately 

 — it is to be hoped — for the use of all progressive nurserymen, 

 everywhere. 



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