REASONS FOR STANDARDS 



97 



4. Telegraphing. It is almost needless to mention 

 how important a standardized list of sizes, grading tables 

 and abbreviated trade terms, etc., will be in telegraphing. 

 Expense will be saved, accuracy assured and sales pro- 

 moted. The American Nurserymen's Standard Telegraph 

 Code (see page 117) should be used by members, par- 

 ticularly in their transactions with other members. 



5. Landscape Architect in Making Plans and 

 Specifications. Here it is almost imperative that a 

 system of standardized terms and abbreviations be in 

 effect. Much additional information can be put on plans 

 and in planting lists, thus promoting satisfactory busi- 

 ness relations between landscape architect, contractor 

 and nurseryman. 



6. Business Relations Between Buyer and Seller. 

 Standardized trade terms and uniform business practice 

 will enable customers to know what is being offered or 

 advertised and just what they will get or at least justly 

 expect. This means increased business all along the 

 line. Today few nurserymen caliper trees alike, and de- 

 scriptions of quality and grade of stock as well as the 

 trade terms used are so lacking in uniformity that cata- 

 logs today leave the buyer in the dark as to what he may 

 expect. 



7. Law Suits. With standardized terms (words) 

 and trade practice, the honest nurseryman, florist or 

 dealer is protected as he is not today. Thus it means pro- 

 tection for the legitimate tradesman who is doing a 

 straight business and in time the weeding out of dishonest 

 or slovenly nursery practice, which is very deterimental 

 to the business in general. Standards will aid in arbi- 

 tration, which is usually preferable to law suits. 



8. Shipping, Importing, etc. Many trading terms 

 (words) are already used quite extensively and their ab- 

 breviations as used are supposed to be standardized. 

 The meaning of some, however, is not always clear and 

 this is remedied in Horticultural Standards, (See 

 page 104.) 



