CHAPTER VII 



MABKETING AND STOEINQ 



Fully half the profits in vegetable -gardening de- 

 pend on the marketing. Where there are ten men who 

 can grow a product to advantage there may be only one 

 who can sell it to advantage. Horticulturists have not 

 yet learned the art of advertising. They are afraid to 

 spend money for natty packages, attractive labels, and 

 advertisements in local papers. The bases of all good 

 marketing are five: (1) a good and seasonable prod- 

 uct; (2) uniform grades in the marketed product; (3) 

 good packing ; (4) attractive packages; (5) honesty on 

 the part of both grower and seller. Given these qualifi- 

 cations, the gardener need not hesitate to push his prod- 

 uct and to ask the buyer to pay him an extra price. 



Other things being equal, the local market is the 

 most to be desired. The grower is known, and he has 

 an opportunity to establish a reputation. He can hold 

 his customers year by year. All the business may be 

 within his own observation. He knows what is being 

 done with his products. There is a brisk demand for 

 good vegetables and fruits at good prices. In any 

 city of 10,000 and upwards a special trade can be 

 established, particularly if the city is mature. This is 

 often denied, but it is nevertheless true. If the grower 

 sells his products in attractive packages, with neat 



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