REPORT OF COMMITTEE OF MARKETING 



71 



cucumber, copying the most successful price getter of oranges in 

 California, who pastes a little paper elephant on every orange of 

 his better grade. 



Lettuce should be pre-cooled before being packed, and if properly 

 pre-cooled will carry in a good refrigerator car under ice for fifteen 

 days. We are informed that Mr. Freer of East \Yilliamson this year 

 held lettuce in chemical cold storage for twenty-one days, or there- 

 abouts, and then successfully put it on the market, carrying his 

 lettuce over a glutted spell with pleasing results. 



If lettuce was properly pre-cooled, it could be wrapped in a 

 treated, labeled paper wrapper, and priced to the consumer by 

 advertising in the daily papers. Probably cauliflower, celery, etc., 

 could be handled in the same manner. 



The despicable practice now generally in vogue in New York 

 State of facing to deceive should be stopped. The Western grower 

 has proven to us that we are only fooling ourselves in so doing. 

 How can we expect to please if we use deception in our packing.^ 



The consumer is the only true friend of the producer, — the only 

 one handling the farmer's produce who does not wish to destroy the 

 producer's identity with a good article, and put his own in place. 

 We often see the dealer erase our brand on a good article, and put on 

 his own. 



We must get together co-operatively, and stand together, build 

 up our brands, and get as close to the consumer as possible. 



