74 



CANNING THE SURPLUS 



many a young boy there is a desire to be a business man, to 

 be a factor in the commercial world, and he thinks he must 

 get away from the farm to enter business life. You can 

 easily satisfy that boy's ambition by getting him a small can- 

 ning outfit, or better yet give him a few dollars and let him 

 plan and equip his own little cannery. He will soon be writ- 

 ing to the various supply houses, getting their catalogues, 

 will be coming in touch with the various experimental sta- 

 tions, and obtaining their literature on the canning proposi- 

 tion, and very soon you will see him with a few tin cans, a 

 kettle and a soldering tool starting in the business; and be- 

 cause he is starting it on a small scale and learning the busi- 

 ness as he goes, he will be sure to succeed. You will be sur- 

 prised at the amount of your surplus goods he will require 

 to keep his little cannery going and at the amount of cash 

 he will pay you for this raw material. You will also be sur- 

 prised at the many new lines he will gradually add to his 

 business. In addition to canning, soon you will see him pre- 

 paring jams, jellies, various condiments, catsups, chili sauce, 

 even extracts and flavorings will be added to his line, so that 

 soon he will have his little business going all the year around. 



Soon you will find that he is busily studying up all about 

 his raw materials, how and where they are produced and 

 how to secure them at the lowest prices; and this will grad- 

 ually lead him back to the studying of farm conditions, crop 

 production, and so forth. Before you are aware of the fact, 

 you will find him securing a parcel of land of his own, pro- 

 ducing crops for his own cannery, and producing them at 

 a less cost than you ever dreamed and marketing them at a 

 profit because his motto will be, ''I sell what I can and what 

 I can't I can." 



The Can As An Advertising Medium. 



We talk a great deal nowadays about advertising to the 

 consumer what we have to sell in the line of vegetables and 

 small fruits. In the canning of the surplus, we have at hand 

 the very best agent for advertising our goods to the consumer. 

 This is one of the secondary profits connected with home can- 

 ning. On every can of fruits or vegetables that is sold, there 

 is room for an advertisement four by five inches. The next 



