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PACKAGES FOR VEGETABLES 



ester is managed by three brothers, one devoting his ener- 

 gies to outdoor production, one to greenhouse work, and the 

 third to marketing. 



Not all of us are so situated that we can enjoy these ad- 

 vantages. Most of us find that we must first master the de- 

 tails of culture and then, if rewarded with good crops, must 

 attack an entirely new and ever changing problem. We 

 must learn how to dispose of the product to advantage. Thus 

 must the vegetable grower be versed in two professions. He 

 might almost be said to lead a Jekyll and Hyde existence, for 

 dealing with nature and dealing with corrupt humanity tend 

 to develop very different traits in a man. One can ordinarily 

 feel sure, if he be half way observant of the laws of Mother 

 Nature, that she will reward him, whereas the produce mar- 

 kets are filled with men, some of whom are honest and some 

 dishonest. Some deal faithfully today and are robbers to- 

 morrow, as may seem to suit their fancy. Thus, the life of* 

 the soil develops trustfulness and the life of the market de- 

 velops suspicion and cynicism; the one develops simplicity 

 and the other shrewdness and trickery. It is not easy to live 

 in two worlds, but such is the demand, and we must face the 

 problem as it is. 



The only way to accomplish this is to apply ourselves dili- 

 gently and to carefully study the factors involved. It is the 

 object of this paper to point out some of these factors that 

 must be considered in connection with the selling department. 

 It must be understood at the outset that what applies in one 

 place will not always work in the other, but that one may 

 glean a useful point from the experience of almost any sec- 

 tion, no matter how different the conditions. 



High Quality. 



The first requirement is a good product. Without it, no 

 amount of energy and skill on the selling side will be perma- 

 nently effective. The attainment of this end involves favor- 

 able growing conditions, careful selection of variety and 

 strain of seed, and the best of cultural -methods. 



Packages. 



Let us consider the packages to be used, illustrating our 



