4 



TABLE OF CONTENTS. 



Evening Session — 



Page. 



ADVERTISING CALIFORNIA. By J. A. Filcher 112 



ADVERTISING CALIFORNIA. By Frank Wiggins 116 



ADVERTISING CALIFORNIA FRUIT PRODUCTS. By W. D. Curtis 120 



ADVERTISING CALIFORNIA FRUIT PRODUCTS. By B. N. Rowley 125 



ADVERTISING CALIFORNIA FRUIT PRODUCTS. By J. C. Newitt 129 



PROCEEDINGS OF THIRD DAY. 



Morning Session — 



THE MARKETING OF WALNUTS AND DRIED FRUITS. By J. B. Neff.._. 135 



WALNUT MARKETING. By Frank E. Kellogg .... 137 



DECIDUOUS FRUITS IN THE SOUTH. By Prof. J. W. Mills 140 



PESTS AND DISEASES OF DECIDUOUS FRUITS. By John Isaac 143 



DISCUSSION 147 



Afternoon Session — 



QUESTION-BOX 154 



MARKETING CITRUS FRUITS. By F. M. Chapman 158 



DIFFERENT VARIETIES OF ORANGES AND THEIR RESPECTIVE 



MERITS. By Chas. C Chapman 163 



PRUNING TO IMPROVE THE ORANGE. By C. R. Paine.... 169 



REPORT OF COMMITTEE ON PRESIDENT'S ADDRESS 177 



DISCUSSION 177 



VOTE OF THANKS 180 



NEXT CONVENTION 180 



PROCEEDINGS OF FOURTH DAY. 



Morning Session— 



MEMORIAL TO PRESIDENT ROOSEVELT. 181 



