TWENTY-EIGHTH FRUIT-GROWERS' CONVENTION. 



113 



said they had a lot of printed matter that had been gotten out at the 

 time of the Midwinter Fair, but nobody seemed to call for it. As a 

 result a large edition of neat pamphlets was rescued from their hiding- 

 place, and after they had been sent abroad on their mission through the 

 agency of the State Board of Trade the result was so satisfactory that 

 another edition was gotten out, and the county referred to has kept 

 itself supplied with literature ever since. 



This work pays when conducted on practical and intelligent lines. It 

 especially pays California, which has so much to offer. That portion of 

 our State comprising the counties embraced in the territory lying south 

 of the Tehachapi range of mountains has expended in advertising some 

 millions of dollars, and if the prestige gained to that section by reason 

 of this expenditure were transferable it could not be bought for ten times 

 what it cost. 



Landholders in that part of the State began many years ago to send 

 out literature calling attention to the advantages they had to offer. The 

 investment proved profitable, and they have kept it up. Notwithstand- 

 ing that the southern portion of California, by reason of this effort, is 

 known abroad to-day better than any other part of the State, the people 

 there are printing and distributing more literature than ever before. 



In the northern and central portions of California more or less of the 

 same kind of work has been done in the past years, but it has generally 

 been spasmodic, and too often directed on impractical lines; Much of 

 the time the body with which I am connected has been unable to get 

 literature on the different counties north of Tehachapi, and has often 

 been subjected to the humiliation of having to admit that it was out of 

 pamphlets on this, that, or the other county which parties by letter or 

 otherwise may have asked for. The southern counties never thus em- 

 barrassed us. Their literature has always been available, and there have 

 been times when about all the printed matter on hand, except our own 

 publications, was that relating to Southern California. 



I am pleased to say that these conditions are rapidly changing for the 

 better. Within the last few years there has been a general awakening 

 in the northern and central portions of the State, until to-day nearly 

 every county of prominence has one or more local organizations engaged 

 in exploiting its advantages. The State Board of Trade now has pam- 

 phlets at its disposal on about thirty counties, and necessarily most of 

 them are north of Tehachapi. 



This new awakening and resulting improvement in the conditions are 

 gratifying to all Californians, because, while it means no diminution of 

 interest in Southern California, it means greater interest in the whole 

 State, and the result is manifest in the fact that while the southern 

 counties are still being crowded with newcomers, San Francisco is 

 experiencing a phenomenal growth, and many portions of Northern and 

 Central California are rapidly filling with a desirable population. 

 8 — F-GC 



